Marketing Madness

Anyone who's been outside recently can attest to the fact that there are more billboards, bus stop ads, and building wraps than ever before....

Netflix has long been the go-to streaming service for those who want to watch TV shows and movies without commercials. However, the company announced...

German sportswear company Adidas has ended its partnership with American rapper Kanye West (AKA Yeezus, AKA Ye) following a string of hateful anti-Jewish...

As a chief marketing officer, you have a lot of responsibility on your shoulders. Not only are you responsible for ensuring that your...

There's no doubt that influencer marketing is still growing. More and more brands are teaming up with popular social media users to promote their...

With many CMOs deciding to jump on a bandwagon and market on TikTok because "everyone is doing it," maybe it's time to examine why...

A Globe and Mail analysis shows that the number of Shopify stores that close down or leave the e-commerce platform is increasing at a...

The advertising world is ever-changing, and with that change comes a new set of challenges and ethical quandaries. No longer can we rely...

American exercise and media company Peloton has seen a drastic decrease in ad spend from last year to this year, according to data from...

The first reason is that the holidays provide a much-needed break from work. We are often so focused on work and meeting deadlines that we don't have time to relax and recharge. Holidays give us a chance to step away from work and enjoy time with family and friends. This break can be refreshing and help us avoid burnout.

On Tuesday, Netflix executives Greg Peters (COO and Chief Product Officer) and Spencer Neumann (CFO) shared some more color on ambitions for the...

As Netflix begins to roll out its new ad-supported tier, the company is vowing to work with third-party measurement and verification companies. This...

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted under marketers'...

If you're a CMO, you might want to sit down for this one. Bloomberg Media will stop serving open-market third-party programmatic display advertising on...