Tuesday, February 25, 2025
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Marketing Madness

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5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also...
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CTV/OTT Streaming

We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...
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Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...
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CTV/OTT Streaming

Inside the FAST Industry

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their published subscriber...
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Marketing Madness

Elizabeth Ahern Hired as Chamberlin Coffee’s New Chief Marketing Officer

Chamberlain Coffee is a multichannel brand that is going through a transformation. To do so, they have hired Liz Ahern as their new CMO. She...
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Marketing Madness

Has Musk Destroyed Twitter Beyond Repair?

I had hoped that Musk had a plan for Twitter, besides just using it as a platform for him to express his white angst...
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Leaders

Who is Sue Kroll, Head of Marketing @ Amazon Studios?

Sue Kroll, a former Warner Bros. employee, and one of the top "leaders" in the industry, has been hired head of marketing for Amazon...
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Marketing Madness

When to Hire a Chief Marketing Officer (CMO)?

You’ve heard it before: Marketing is the new product. And you probably agree—your brand is everything. Yet with all the buzz around marketing, it...
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Leaders

8 Ways Chief Marketing Officers Can Learn from She-Hulk: Attorney At Law

I’ve always been a fan of She-Hulk. As one of the few superheroes who is also a lawyer, she’s an inspiration for many women...
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Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...
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Marketing Madness

How Elon Musk Wants to Destroy Twitter

Musk has a long history of supporting Donald Trump and attacking liberals. He is also known for being a bit of a troll himself,...
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Marketing Madness

FTC Proposes New Rule Prohibiting ‎Fake Reviews

The Federal Trade Commission (FTC) has issued a proposal that would prohibit the posting of fake reviews online. The proposal, if enacted, would make...
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Marketing Madness

NFL Films Wants To Take Over Hollywood

New Jersey-based NFL Films is known for its award-winning documentaries and motion pictures about the National Football League. Now, they're setting their sights on...
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Marketing Madness

Top Tech Investor Brad Gerstner Blasts Meta for Metaverse Spending

In an open letter published earlier today, Brad Gerstner, founder and chief executive of technology investment firm Altimeter Capital, called for major changes...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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