Tuesday, February 25, 2025
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Marketing Madness

Lawyers Run The World

FTC Explores Changes to Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities

The Business Opportunity Rule ("Bizz Opp Rule") was first adopted in 2012.  It applies to commercial arrangements where a seller solicits a prospective buyer...
Richard B. Newman -
Marketing Madness

Will Artificial Intelligence Take Your Marketing Job?

It's no secret that artificial intelligence has been making waves in the tech industry, and it's only going to get bigger. At CES 2023, #GenAI...
Pesach Lattin -
Marketing Madness

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
Marketing Madness

WTF is “Television and Digital Media Convergence?”

The convergence of digital media and television has been a growing trend over the past few years, and it's one that is set to...
Pesach Lattin -
Marketing Madness

WTF is Native Advertising in Email?

Native advertising in email is a form of advertising that aims to blend seamlessly into the content of an email. It can take many...
Pesach Lattin -
Marketing Madness

WTF is The Trade Desk?

The Trade Desk is a technology company that provides a self-service platform for advertisers to buy and manage digital advertising campaigns. Founded in 2009,...
Pesach Lattin -
Marketing Madness

WTF is the Dark Funnel?

Have you heard of the "dark funnel"? It's a term used in the world of digital marketing to describe the unknown path that leads...
Pesach Lattin -
Marketing Madness

Five Ways Artificial Intelligence will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better place. These machines can speed up your...
Pesach Lattin -
Marketing Madness

FCC Says Ringless Voicemail Requires Prior Consent

“Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from unwanted robocalls.  The...
Richard B. Newman -
Marketing Madness

Why is Text Messaging (SMS) Growing in 2023?

Are you looking for a way to get your customers to interact with you more? If so, we might have the answer. We know that when...
Pesach Lattin -
Marketing Madness

Inside the TikTok Scandal

It's becoming more and more clear that TikTok may not be able to stay in the US. A new report says that ByteDance, the Chinese...
Pesach Lattin -
Marketing Madness

Understanding Efficient Vs. Thorough Shoppers in 2023

When it comes to customers, there are two types of shoppers: the thorough shopper and the efficient shopper. Typically, the thorough shopper exhaustively researches multiple...
Pesach Lattin -
Marketing Madness

How Retail Media Networks Are Growing the Funnel

Before the advent of retail media networks (RMNs), advertisers had to reach audiences through expensive and highly fragmented channels; channels that were not only...
Pesach Lattin -
Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during a college...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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