Tuesday, February 25, 2025
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Marketing Madness

Marketing Madness

Is Your Company Committing Clickfraud?

According to Trey Vanes, the head of marketing at click fraud protection service Polygraph, click fraud has become so common that it is now...
Pesach Lattin -
Marketing Madness

How Brands Are Using In-Game Advertising

Video games have come a long way from the arcade and console games of the past.  The evolution of technology has brought about a...
Pesach Lattin -
Marketing Madness

Digiday’s Article on The Trade Desk is Pure Clickbait

Recently, Digiday published an article with a headline that could only be described as clickbait-worthy: "How The Trade Desk went from media agency BFF...
Pesach Lattin -
Marketing Madness

Iron Source Provides In-Game Advertising: Examples that Have Worked

In-game advertising is becoming an increasingly popular way for brands to reach audiences, and one of the companies leading the charge in this field...
Pesach Lattin -
Marketing Madness

Fortnite In-Game Advertising. How does it Work?

In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. One of the most popular platforms...
Pesach Lattin -
Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
Pesach Lattin -
Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate...
Pesach Lattin -
Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked...
Pesach Lattin -
Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly with the...
Pesach Lattin -
Marketing Madness

Leslie Berland named CMO of Peloton

Former Twitter executive Leslie Berland has been named Chief Marketing Officer at Peloton Interactive Inc (PTON.O), the once high-flying connected fitness equipment company said...
Pesach Lattin -
Marketing Madness

Twitter’s Revenue Crashes 40%, Musk Plans Possible Bankruptcy

Twitter is facing a crisis in its core ad business, as more than 500 of the platform's top advertisers have paused spending since Elon...
Pesach Lattin -
Marketing Madness

Forced Advertising Hurts Attention Metrics

Advertising is an essential aspect of the marketing mix for businesses, and the way in which an ad is presented to consumers can have...
Pesach Lattin -
Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...
Catherine D. Henry -
Marketing Madness

Location Based Advertising will Help with the Cookie Apocalypse

As the use of cookies and other tracking technologies has come under scrutiny, location-based advertising has emerged as a promising alternative for advertisers looking...
Pesach Lattin -
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