Tuesday, February 25, 2025
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Marketing Madness

Marketing Madness

Five Social Media Trends that Agency Heads Are Paying Attention To

Social media marketing is a rapidly evolving field that requires brands to stay ahead of changing consumer behaviors and trends. This year has seen...
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Marketing Madness

Is the Content Apocalypse Finally Here?

The media industry is facing a content apocalypse as publishers are witnessing declining ad revenue and downsizing their workforce. Adweek, a trade publication covering...
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Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this...
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Leaders

Inside Nike’s 50 Years of Marketing with Dirk-Jan van Hameren

Dirk-Jan van Hameren is the Chief Marketing Officer of Nike and has been in the role since 2018. With over 30 years of experience...
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Marketing Madness

Lumen Research Continues Growth

Lumen Research, a leading global attention technology company, has recently made several key executive appointments as it continues to expand its reach and focus...
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Marketing Madness

Ten Strategies to Weathering the Advertising Downturn

Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially...
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Marketing Madness

Affiliate Industry Admits They Can’t Stop Fraud

Affiliate marketing fraud continues to be a major challenge in the industry. Executives from four leading platforms in the affiliate industry gathered at Affiliate...
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Marketing Madness

WTF is Pod Bidding?

Pod bidding is a feature in OpenRTB 2.6 protocol, a standard for programmatic buying and selling of ads. It provides a solution to the...
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Marketing Madness

Inside the Growth of NYS Sportsbook Advertising

The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics, FanDuel, DraftKings,...
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Marketing Madness

95% of Influencers Make Almost Nothing

Pursuing a career as an influencer has become a popular trend in recent years, with many people hoping to achieve success and financial stability...
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Marketing Madness

Inside the Programmatic Auction Pickle

Folks, let me tell you, the open market of programmatic inventory is in a bit of a pickle. The problem is that there are...
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Marketing Madness

13 Biggest Espionage Threats to the American Advertising Industry

American digital advertising companies, including ad networks and programmatic networks, face numerous threats in the form of industrial espionage. This form of espionage involves...
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CTV/OTT Streaming

Inside Disney+’s Hulu Adserver

Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and...
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Marketing Madness

Yes, Snapchat will Succeed as an AR Company!

Snapchat, the social media platform known for its unique and viral augmented reality (AR) trends, has launched a new promotional campaign that showcases the...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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