Tuesday, February 25, 2025
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Marketing Madness

Marketing Madness

Red Ventures vs. Red Lines: The Fall of CNET’s Integrity

Once a trusted source for tech news and product reviews, CNET has lost its ethical compass since being acquired by Red Ventures in 2020....
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Marketing Madness

The Importance of Measuring OOH Campaigns

Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its effectiveness compared...
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Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...
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Marketing Madness

Yes, TikTok is a Search Engine for GenZ

TikTok has become more than just a place to dance with lip syncs and funny videos. It has transformed into a full-blown search engine,...
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Marketing Madness

LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology

South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the...
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Marketing Madness

WTF is Marketing Relevance?

Marketing relevance is crucial to a brand's success and its ability to attract and retain customers. The pendulum has swung back and forth between...
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Marketing Madness

Opinion: Don’t Get Depressed about Marketing Downturn

As we face the uncertainty of a potential economic downturn, it can be tempting to cut back on marketing and technology budgets. But as...
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Marketing Madness

GM and Netflix Partner for Electric Vehicles

As the world continues to look for ways to transition from fossil fuels to electric power, General Motors (GM) and Netflix have come together...
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Marketing Madness

Using Ebooks for Demand Generation

eBooks have become an increasingly popular tool for businesses looking to generate demand and attract new customers. They offer an opportunity to provide value...
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Marketing Madness

Inside the War Between the IAB and AMA

In recent years, data privacy has become a highly debated topic in the advertising industry, with tech companies like Google and Apple introducing policies...
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Marketing Madness

Terence Kawaja Compares Advertising Agencies to Cockroaches

Terence Kawaja, CEO of Luma Partners, gave a controversial presentation at the 4A's Decisions conference, where he compared agencies to cockroaches. During the presentation,...
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Marketing Madness

Leveraging Customer Data to Enhance Marketing Campaigns

Marketing is a constantly evolving field, and with the rise of technology, marketers now have access to a wealth of customer data and insights.  From...
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Marketing Madness

Dennis Yu’s “Dollar-a-Day” Strategy: Revolutionizing Demand Generation Marketing

The world of marketing and advertising has evolved rapidly in the digital era, where consumers are more informed than ever before. Demand generation, a...
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Marketing Madness

Hilary Wagner Complaint, Poor Hiring Practices at Metabolic Living

Hiring employees is one of the most important and critical functions for any organization. The way an organization handles its recruitment and selection processes...
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

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