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Marketing Madness

Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...
Adotat Staff -
Marketing Madness

Yes, Black Influencers Are Treated Differently and Paid Less

Black influencers are treated differently, paid less, and seen as less serious than their white counterparts. This is a problem that has persisted in...
Adotat Staff -
Marketing Madness

What are the Three Myths of First-Party Data?

In the digital age, data collection is essential for businesses. As data privacy concerns continue to rise, first-party data collection is becoming increasingly important...
Adotat Staff -
Marketing Madness

Vogue’s Trademark Violation Lawsuit Against Drake and 21 Savage Ends in Settlement

Condé Nast has reportedly won an undisclosed financial settlement in a lawsuit charging that music stars Drake and 21 Savage violated Vogue's trademark last...
Adotat Staff -
Lawyers Run The World

Data Brokers Beware: FTC’s Lawsuit Against Kochava Could Set Precedent

Kochava, an Idaho-based data broker, is currently in a federal lawsuit with the Federal Trade Commission (“FTC”) over the unrestricted sale of precise consumer...
Adotat Staff -
Marketing Madness

WTF is De-Influencing?

De-influencing, the practice of criticizing influencer recommendations and encouraging consumers to think twice before buying a product, is a growing trend among younger generations....
Adotat Staff -
CTV/OTT Streaming

Can We Finally Say the AOR Model is Dead?

The Agency of Record (AOR) model, which has been a staple in the advertising industry for over 50 years, is facing an existential crisis...
Adotat Staff -
Marketing Madness

Inside Yahoo’s Massive Advertising Layoffs

A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific...
Adotat Staff -
Marketing Madness

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success...
Pesach Lattin -
Marketing Madness

Does Sex Still Sell in the Age of Digital Marketing?

Advertising has come a long way since the days of Madison Avenue, with the majority of marketing now being digital and more tailored to...
Adotat Staff -
Marketing Madness

Money Ball: Diamondbacks Score Big with Jersey Sleeve Advertising

The Arizona Diamondbacks are making a big play in the advertising game. The Major League Baseball (MLB) team recently announced a multi-year deal with...
Pesach Lattin -
Marketing Madness

The Hispanic Advertising Industry Thrives Despite the Ad Recession

The advertising recession that hit many tech giants and media companies in the fourth quarter of 2022 has created concerns in the industry, with...
Pesach Lattin -
Artificial Intelligence

Get Ahead in the Game: AI-Powered Digital Marketing Trends to Watch Out For

The digital marketing industry is one of the fastest-changing industries, with new technologies emerging every year. The rise of technology and the increasing use...
Pesach Lattin -
Marketing Madness

Trapped in a Bad Interview: Surviving the Online Advertising Sector’s Abusive Hiring Process

Stories of job interviews gone wrong are not uncommon. Candidates often find themselves subjected to rude and hostile behavior from potential employers, leaving them...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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