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Marketing Madness

CTV/OTT Streaming

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US alone. But...
Adotat Staff -
Marketing Madness

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™,...
Adotat Staff -
Marketing Madness

Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

The age of relying on third-party data for media buying may be coming to a close, but don't count out the power of collaboration...
Pesach Lattin -
Marketing Madness

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party data in...
Pesach Lattin -
Leaders

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring...
Adotat Staff -
Marketing Madness

WTF are Fake Virtual Influencers?

Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at...
Adotat Staff -
Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned...
Adotat Staff -
Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...
Adotat Staff -
Marketing Madness

Lisa Chaikin and Awin: Experimenting with Success in Affiliate Marketing

Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate...
Adotat Staff -
Marketing Madness

WTF is Ad Maturity

Ad maturity refers to the state of readiness of advertising technology (adtech) and associated infrastructure. It is a critical factor in programmatic advertising, which...
Adotat Staff -
Marketing Madness

Reeling in the Views: Instagram’s TikTok Rival Takes a Dive

For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent weeks, brands...
Adotat Staff -
Marketing Madness

TikTok: Banned by Governments, Embraced by Brands

TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even as it’s...
Adotat Staff -
Marketing Madness

CMOs Remain Optimistic Despite Economic Winds of Change

Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting and behavior...
Adotat Staff -
Artificial Intelligence

Scott Leatherman: How to Make AI Work in Marketing

In today's world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the increasing use...
Adotat Staff -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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