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Marketing Madness

Marketing Madness

Will the Advertising Industry Collapse in 2024?

As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the...
Adotat Staff -
Marketing Madness

Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA...
Adotat Staff -
Leaders

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn't until recently that it gained mainstream attention. With the rise of...
Adotat Staff -
Marketing Madness

When the Going Gets Tough, the Tough Get Creative: Marketing Strategies for Economic Uncertainty

As the world grapples with economic uncertainty and fears of a recession, it's important for businesses to be proactive and take measures to protect...
Pesach Lattin -
Marketing Madness

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity company CHEQ...
Pesach Lattin -
Artificial Intelligence

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI models are...
Pesach Lattin -
Leaders

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the...
Adotat Staff -
Marketing Madness

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data has encountered...
Pesach Lattin -
Marketing Madness

Walmart teams up with Innovid to deliver smarter TV ads: Say goodbye to boring commercials

Walmart is partnering with Innovid to help advertisers on its demand-side platform create more personalized and interactive ad creatives for connected TVs. Innovid will...
Adotat Staff -
CTV/OTT Streaming

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has made a...
Pesach Lattin -
Hiring & Management

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant Kumar as its new Chief Marketing Officer....
Adotat Staff -
Hiring & Management

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief Marketing Officer...
Adotat Staff -
Marketing Madness

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's only a...
Augustine Fou -
Leaders

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way. That's where...
Adotat Staff -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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