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Marketing Madness

Marketing Madness

Inside the FTC’s Crazy Crackdown

The Federal Trade Commission (FTC) issued Notices of Penalty Offenses and cover letters to close to 700 advertisers of over-the-counter drugs, homeopathic products, dietary...
Pesach Lattin -
Lawyers Run The World

FTC Compliance and Defense Attorney Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise

As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs)...
Richard B. Newman -
Marketing Madness

Amazon’s Ad Business is a Cash Cow, and It’s Udderly Fantastic

Amazon is one of the world's largest companies, with operations spanning across various industries. One of its most promising business segments is advertising. The...
Pesach Lattin -
Marketing Madness

The Attention Economy: Why It’s the Future of Advertising 

Attention metrics are proving to be one of the best metrics for certain online advertising. With the rise of digital advertising, capturing audience attention...
Pesach Lattin -
Marketing Madness

Data Axle’s Trophy Cabinet Overflowing With 18 Award Wins

Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged...
Pesach Lattin -
Marketing Madness

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...
Pesach Lattin -
Marketing Madness

Britvic Hires Cindy Tervoort as Chief Marketing Officer

Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st...
Pesach Lattin -
Marketing Madness

Microsoft Drops Twitter from Advertising Plan, Leaving Musk Fuming

Microsoft has announced that it will be dropping Twitter from its Microsoft Advertising plan starting from April 25, 2023. This comes after Twitter's owner,...
Pesach Lattin -
Marketing Madness

Podcasts to Profits: How Audio Advertising is Changing the Game

In the world of advertising, there's a new kid on the block, and it's making quite the splash. Digital audio advertising is quickly becoming...
Pesach Lattin -
Marketing Madness

Crypto Emperor’s New Clothes: SEC Charges Terraform Labs and CEO Do Kwon for Alleged Securities Fraud

It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling from the...
Adotat Staff -
CTV/OTT Streaming

From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape

The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share does it...
Pesach Lattin -
Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...
Adotat Staff -
Marketing Madness

Don’t Be a Cookie Monster: How First-Party Data Is Already Winning in Marketing

The marketing world has been abuzz with talk of first-party data as the answer to the death of third-party cookies. But is this just...
Pesach Lattin -
CTV/OTT Streaming

Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape

As Netflix dives into the realm of ad-supported streaming, it's clear that the video advertising landscape is about to experience a seismic shift. With the...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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