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Marketing Madness

Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...
Pesach Lattin -
CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling with challenges...
Pesach Lattin -
Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...
Pesach Lattin -
Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the vibrant and...
Pesach Lattin -
Marketing Madness

Linda Yaccarino Faces Uphill Battle to Save Twitter from Hate, Racism, and Extreme Anti-Semitism

In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes are now...
Pesach Lattin -
Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital...
Adotat Staff -
Lawyers Run The World

WTF is Maryland’s Digital Ad Tax?

Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition. The law,...
Pesach Lattin -
Marketing Madness

U.S. Supreme Court Rules Federal District Courts Have Jurisdiction To Consider Structural Challenges To FTC And SEC

On April 14, 2023, the U.S. Supreme Court afforded defendants the ability to directly challenge the structural constitutionality and existence of the Federal Trade...
Richard B. Newman -
Marketing Madness

Is there a Future for Pay Per Click Advertising?

Step right up, ladies and gentlemen, and prepare yourselves for the thrilling world of pay per click advertising in 2023! Amidst all the doom...
Pesach Lattin -
Leaders

Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic

In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering...
Pesach Lattin -
Hiring & Management

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer for the...
Pesach Lattin -
Marketing Madness

Google’s Real-Time Bidding Auctions: The Future of Ad Buying

On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the "waterfall buying" approach....
Pesach Lattin -
Hiring & Management

Saucy Move: Papa Johns’ New CMO to Spice up Customer Experience

Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy...
Pesach Lattin -
Marketing Madness

WTF is Intrinsic In-Game Advertising all About?

In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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