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Marketing Madness

Marketing Madness

The Rise of Pay-Per-Call: Unleashing the Power of Intent and High-Value Leads

Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year In the ever-evolving landscape of digital marketing, where leads and conversions are highly sought...
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Marketing Madness

The Cannes Festival that Rewrote the Marketing Rulebook

The Cannes Festival of Creativity, held annually in Cannes, France, is a highly anticipated event in the advertising and marketing industry. This year, the...
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Adtech

Criteo’s Compliance Woes: Regulators Show They Mean Business

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...
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Adtech

The Future of Programmatic: Matt Barash Defends the SSP.

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...
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Marketing Madness

Cannes Lions 2023: Attention-Driven Advertising Steals the Show 

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...
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Marketing Madness

Unmasking the Scam: Made-for-Advertising Sites Exposed

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...
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Marketing Madness

Supply-Path Optimization: Unraveling the Complexity of Programmatic Ad Buying

The SPO battle is heating up, with industry giants like The Trade Desk, Magnite, and Pubmatic launching competing solutions such as OpenPath, Clearline, and Activate, respectively.
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Marketing Madness

Musk vs. Yaccarino:The CEO Showdown Twitter Didn’t See Coming

In the tumultuous world of Twitter, where hashtags rise and fall like the tides, a new CEO has taken the helm. Linda Yaccarino, facing...
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CTV/OTT Streaming

The Evolution of CTV Measurement: Unveiling the True Potential of Connected TV Advertising

In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV...
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Marketing Madness

In the era of Elon Musk’s leadership, Twitter’s advertising business has been facing significant challenges and a steep decline in revenue.

 While Musk remains optimistic about the company's prospects, internal documents obtained by The New York Times and insights from current and former employees shed...
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Marketing Madness

Dave Morgan, CEO of Simulmedia, Visits Ukraine: A Vibrant Adtech Hub Amidst Turmoil

Ukraine, a country known for its rich adtech ecosystem, has continued to thrive despite ongoing conflicts and geopolitical challenges. Recently, Dave Morgan, the visionary...
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CTV/OTT Streaming

The Future of TV Advertising: CTV’s Dominance and Innovation

The world of television advertising has undergone a significant transformation with the rise of Connected TV (CTV) and the convergence of digital and linear...
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Marketing Madness

The Battle for Gamers’ Attention: Exploring the Growth of Advertising in Video Games

In recent years, the gaming industry has witnessed a significant growth in advertising as brands recognize the immense potential of reaching a captive audience...
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Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers...
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