Marketing Madness

Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley...

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...

A sinister underbelly lurks in the shadows: the realm of "made for advertising" (MFA) sites.  These virtual backstreets, adorned with a cacophony of gaudy banners,...

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...

Now, with the introduction of 'X,' the platform's rebranding seems to veer off course. It's like taking a high-speed rollercoaster and deciding to detour...

AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise...

As the gaming industry continues to evolve,the next years promise to be a pivotal marked by significant shifts in gaming culture, technology, and advertising...

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Darby Sieben is a prominent figure in the marketing and advertising industry, currently serving as the Chief Product Officer at Unbounce. With a strong...

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

Well, well, well, it seems like Google's video ad woes just keep piling up. If you read yesterday our featured article in the newsletter,...

The pandemic has rocked everyone’s world, from the way we live, the way we socialize, to how we think about life itself. Many of...