Monday, December 23, 2024
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Marketing Madness

Lawyers Run The World

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...
Pesach Lattin -
Lawyers Run The World

STOP LYING: No One Wants Made-for-Advertising Sites.

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Leaders

Unveiling the Future of Self-Service Advertising: An Exclusive Conversation with Johan Liljelund, CTO of DanAds

Sipping Espresso and Insights with the Visionary CTO on a Virtual CaféIn a world perpetually intoxicated by innovation, the realm of advertising and media...
Pesach Lattin -
Marketing Madness

Measuring Up: Dave Morgan’s Cross-Platform Reality Check in the Age of CTV

In this BeetTV interview with Dave Morgan, the CEO of Simulmedia, conducted by Mike Shields, Morgan delves into the complex and multifaceted issues plaguing...
Pesach Lattin -
Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Adtech

AI Engine Optimization: Shaping the Future of Marketing and Commerce

Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent...
Pesach Lattin -
Marketing Madness

InMobi’s Quantum Leap into Privacy Protection: A Strategic Acquisition to Transform the Landscape

Strategic moves are like pieces on a global chessboard, each calculated with precision to gain an edge: In a surprising yet shrewd maneuver, InMobi,...
Pesach Lattin -
Marketing Madness

Symphony of Innovation: Kristi Argyilan’s Crescendo in the Retail Media Landscape

In the well lit, hushed space of a BeetTV interview, Kristi Argyilan's presence takes command. Her professional journey, steeped in the enigmatic world of...
Pesach Lattin -
Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...
Pesach Lattin -
Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is emerging that...
Pesach Lattin -
Hiring & Management

Consumer Safety Technology Appoints Former CENTURY 21 and American Express Executive as Chief Marketing Officer to Drive Brand Growth Strategy

Consumer Safety Technology (CST), a pioneering leader in safety and detection products and services, has taken a significant step forward by welcoming Cara Whitley...
Pesach Lattin -
Marketing Madness

Out of Home in the Age of A.I.: The Billboard’s Brain Upgrade

The landscape of Out of Home Advertising (OOH) has transformed significantly in recent years, propelled by technological advancements and the changing media consumption habits...
Adotat Staff -
Marketing Madness

The Shady Dance of Made for Advertising Sites

A sinister underbelly lurks in the shadows: the realm of "made for advertising" (MFA) sites.  These virtual backstreets, adorned with a cacophony of gaudy banners,...
Pesach Lattin -
Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next two years, streaming advertising is set...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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