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Marketing Madness

Marketing Madness

Find A Way: The True Big Creative

Those with lots of gray hair in this business (including the authors) will recall that the eminent dean of measurement, the ironically named David...
Daniel Aks -
Artificial Intelligence

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is...
Pesach Lattin -
Adtech

SPO: Navigating the Cannibalistic Chaos of Ad Tech

Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines...
Pesach Lattin -
CTV/OTT Streaming

Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma

The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over...
Pesach Lattin -
Adtech

The Comedy of Errors: Why Your Ads are 33% Irrelevant and Incredibly Hilarious

It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33%...
Pesach Lattin -
Lawyers Run The World

Email Marketing Law Update:  Google Announces New Requirements for Bulk Email Senders to Gmail

On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.”  By February 2024, Google will require...
Richard B. Newman -
Lawyers Run The World

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...
Pesach Lattin -
Marketing Madness

Silver Surfers, Siri, and Strategy: Marketing’s Wondrous, Witty AI World

In a world where your toaster might soon ask about your emotional state, it's worth pondering if AI marketing is the future's brave new...
Pesach Lattin -
CTV/OTT Streaming

How Giants Like Netflix Are Circling Back to Cable’s Shadow

The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by...
Pesach Lattin -
Adtech

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...
Pesach Lattin -
Adtech

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as...
Pesach Lattin -
Marketing Madness

Direct Seller Defeats FTC Pyramid Scheme and Earnings Claims Allegations

In November 2019, the Federal Trade Commission filed a lawsuit against direct selling wellness company Neora, LLC (f/k/a Nerium International, LLC) and its Chief...
Richard B. Newman -
Marketing Madness

Is the Open Marketplace Done? The Slow Exodus from OMP to Direct-Sold Advertising

Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they're omnipresent until...
Pesach Lattin -
DOOH

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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