If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just… Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut
The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time, too, because if there’s one thing consumers don’t need more of,… The FTC vs. AI: Who Knew Regulating Lies Could Be So Complicated?
Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world’s first fully autonomous AI marketing team. Fasten your seatbelts, folks; this isn’t your… From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering if they’ve thrown billions into the next big thing or the… AI Hysteria: Are We Heading for Another Dot-Com Debacle?
Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, “The Call Center of the Future,” and it’s as if he’s inviting us to a dystopian amusement park where the… Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!
When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy. Welcome to another episode of “The Adotat Show,” where… From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t… Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is AI just a buzzword; it’s intertwined with our everyday existence, particularly… From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis
In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as “Artificial Intelligence.” Adtech, ever the flashy showman of the digital realm,… The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel, we’re often led astray by the myths that surround it, obscuring… Are you Confused about ChatGPT and Marketing?
Within the expansive and constantly shifting domain of the internet, where innovation and prospects intricately intermingle, an emerging malevolent surge of exploitation has surfaced, driven by the deceitful mastery of artificial intelligence. The advent of… AI-Driven Scams: Unveiling the Underbelly of Advertisers’ Nightmares
Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent of the AI butlers found in science fiction, is finally on… AI Engine Optimization: Shaping the Future of Marketing and Commerce
AI has become a transformative force in various industries, and Adtech is no exception. With the potential to revolutionize advertising, AI holds the promise of enhancing targeting, personalization, and efficiency. In this comprehensive article, we… Future of AI in Adtech: Opportunities and Speculations
In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail… Advertising on Aisle 5: Walmart’s Secret Weapon