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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a...
Pesach Lattin -
Artificial Intelligence

 The FTC vs. AI: Who Knew Regulating Lies Could Be So Complicated?

The FTC just dropped the hammer on one of the most obnoxious practices in the world of online marketing: fake endorsements. It’s about time,...
Pesach Lattin -
Adtech

From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride

Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world's first fully...
Pesach Lattin -
Adtech

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering...
Pesach Lattin -
Adtech

Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!

Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, "The Call Center of the Future," and it's as...
Pesach Lattin -
Artificial Intelligence

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but if you're Michael Cammarata, you turn those lemons into a lemonade empire that's both sustainable...
Pesach Lattin -
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high...
Pesach Lattin -
Artificial Intelligence

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...
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