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Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead. Enter Alex Li, Senior...
Pesach Lattin -
Gaming

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable as a root canal, you're not alone. But guess what? Elad Stern, President and co-founder...
Pesach Lattin -
Adtech

Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become...
Adotat Staff -
Gaming

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move...
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Gaming

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make them flinch. That’s who we’re...
Pesach Lattin -
Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron...
Pesach Lattin -
Gaming

Monetizr Secures $4 Million Funding for Game-Changing In-Game Advertising

Monetizr, the advertising experience platform, has successfully secured $4 million in a recent fundraising round, led by Change Ventures, a prominent investment firm. Other...
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

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