Thursday, January 23, 2025
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Specials

Specials

Adknowledge Still #1 in Making Money from Email Data

Over the last two years I have been fortunate to get to know the Adknowledge email team at AdStation, and even have done a...
Pesach Lattin -
Marketing Madness

Affiliate Window Gives Info on Bad Publishers

Affiliate Window has recently removed 154 publishers from their network, in addition to denying 30-40% of all applications that come into their system.  The...
Pesach Lattin -
Specials

Why the New Microsoft CEO Satya Nadella Makes Sense

Satya Nadella has been selected as the new Microsoft CEO, replacing Steve Ballmer who held the position for over a decade. This selection is...
Ricky Ahuja -
Marketing Madness

$2.4 Million Investments Made for Improved Cash back & Voucher Improvements

Cash back and voucher programs are an extremely popular way to encourage customers to shop in specific locations, and they are also a great...
Pesach Lattin -
Marketing Madness

Digital Ad Industry Must Take Fraud Seriously

The Annual Leadership Meeting of the Interactive Advertising Bureau (IAB) occurred Sunday evening, and the newly appointed chairman, Ziff Davis took a bold stand...
Pesach Lattin -
Specials

POT Stocks Worth the Risk?

The Rise of POT Related Stocks and the Risks and Rewards of Playing/Investing in this Market States are revising their stances on marijuana use, both...
Ricky Ahuja -
Marketing Madness

CPXi to Combat Ad Fraud Issue

If you’ve been visiting this site for any length of time, you are well aware of the fact that one of the biggest threats...
Pesach Lattin -
Marketing Madness

CPA Detective Wins Best in Class Award

CPA Detective was voted the 2014 “Best In Class” for fraud detection by the members of the prestigious industry group LeadsCouncil. This independent association...
Pesach Lattin -
Specials

You Can’t Do Business in India

Challenges of Doing Business in India India is a country intent on carving a place for itself in the global market. Economically, there’s no question...
Ricky Ahuja -
Lawyers Run The World

Fraud Expert Ben Edelman Publishes Best Practices in Affiliate Management

More and more companies, both online and off, are turning to performance marketing programs to help boost their sales. While this is certainly a...
Pesach Lattin -
Lawyers Run The World

Google May owe up to $1Billion

Google has already had to pay $15.8 million in a lawsuit brought on by a company named Vringo (through a subsidiary called I/P engine)...
Pesach Lattin -
Marketing Madness

ValueClick Rebrands as Conversant

ValueClick has long been a leader in digital marketing, and since 2003 has been one of the biggest companies in affiliate marketing, because they...
Pesach Lattin -
Leaders

Where to Buy Media for Positive ROI

Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees...
Heather Vale -
Lawyers Run The World

Revenge Porn Facing Legal Challenges

You might be wondering what that title, or this topic, has to do with performance marketing.  Well, as digital marketers we need to be...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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