At engage:BDR, we are passionate about delivering advanced solutions to the digital media industry. Based in West Hollywood, engage:BDR has become one the fastest growing advertising networks, expanding to over 60 employees and rapidly growing. We are an ultra-fast growing brand and direct response online media company (display network) servicing all sectors of the display … Read more
The FTC has approved a settlement against a total of twelve defendants who were running digital marketing campaigns which promised “free $1,000 gift cards” to people viewing their ads. They ran many websites running ads that attempted to get people to click in order to claim a gift card, which they supposedly had already won. … Read more
Ever since Marissa Mayer took the top position at Yahoo they have been talking about how important mobile is to the future of Yahoo. While they have made a lot of moves toward improving their overall mobile presence, few of them were really designed to increase Yahoo’s revenue or market position. According to a blog … Read more
You might remember FeedBlitz as a simple RSS service, but now it’s changed and evolved into a full suite of tools including email autoresponder capabilities and an ad network. Heather Vale Goss of Performance Marketing Insider speaks with FeedBlitz Founder & CEO Phil Hollows about their journey since its 2005 launch. Discover how they measure … Read more
Why does ClickBank remain a power player in the performance marketing industry? Heather Vale Goss of Performance Marketing Insider talks with Josh Valencia, Client Manager at ClickBank about how they have achieved longevity, and what unique benefits they offer both affiliates and vendors. Josh explains how to find good products to promote in your niche, … Read more
Clickbooth has definitely been on the cutting edge of the industry, and what they do often makes waves in how other companies do business. They’ve been doing it for over 10 years now, and have pretty much remained at the top of the affiliate and performance marketing food chain. In fact, almost every major affiliate … Read more
Ever since Facebook ended their data-sharing relationship with mobile analytics providers Kontagent and HasOffers, there has been something of a feeding frenzy from other companies trying to attract potential new customers. Kochava, a growing mobile analytics firm, has stepped up their game and launched a new version of their already popular ad effectiveness measurement platform. … Read more
As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their ‘news feed.’ Specifically, it was meant to improve the news content that was displayed from media sites. It has been about three months since the change, and some interesting statistics are starting to … Read more
Google and comScore have announced a partnership that will allow brands using Google advertisements to gain a significant amount of additional information. The goal is to provide digital ads with the same statistical data that brands are used to getting with television advertisements. Once perfected, Google hopes this will help them to attract more of … Read more
According to information recently released by the website Upworthy.com, people who don’t read full articles end up sharing more than those that read the entire thing. They began tracking data based on how much time each person spent on a given article, rather than on their site as a whole. With that information, they began … Read more
Distill is a mobile advertising start-up that is best known for developing an innovative, collaborative video-based system that is used to help hire technical talent. Yahoo has purchased this new company, but not because they wanted this new system. Yahoo is actually planning on shutting down the company itself, and hiring the top engineers to … Read more
The Federal Communications Commission (FCC) is making some moves internally that are going to allow the agency to take on a much larger and more active role in fighting hackers and increasing cyber security. These roles have traditionally been filled by law enforcement, intelligence agencies and the military, but the FCC seems to want to … Read more
Two companies, HasOffers and Kontagent, have violated the Facebook agreements regarding how long they may hold onto data, and now they are paying the price. They have been cut from the Facebook mobile ad measurement program. Facebook discovered the violation during a routine privacy audit of their mobile marketing partners, which was conducted by a … Read more
The “Top Heavy” algorithm that Google uses to determine whether or not a site is displaying too many ads ‘above the fold’ or not has been confirmed to have had an update recently. Google’s head of search engine spam, Matt Cutts, sent out a tweet that said, “SEO folks: we recently launched a refresh of … Read more