engage:BDR Hiring Account Executives

engage:BDR Hiring Account Executives

At engage:BDR, we are passionate about delivering advanced solutions to the digital media industry. Based in West Hollywood, engage:BDR has become one the fastest growing advertising networks, expanding to over 60 employees and rapidly growing. We are an ultra-fast growing brand and direct response online media company (display network) servicing all sectors of the display … Read more

Yahoo Launches New Ad Marketplace

Ever since Marissa Mayer took the top position at Yahoo they have been talking about how important mobile is to the future of Yahoo.  While they have made a lot of moves toward improving their overall mobile presence, few of them were really designed to increase Yahoo’s revenue or market position.  According to a blog … Read more

How FeedBlitz Beats AWeber?

You might remember FeedBlitz as a simple RSS service, but now it’s changed and evolved into a full suite of tools including email autoresponder capabilities and an ad network. Heather Vale Goss of Performance Marketing Insider speaks with FeedBlitz Founder & CEO Phil Hollows about their journey since its 2005 launch. Discover how they measure … Read more

Why is ClickBank Still Huge?

Why does ClickBank remain a power player in the performance marketing industry? Heather Vale Goss of Performance Marketing Insider talks with Josh Valencia, Client Manager at ClickBank about how they have achieved longevity, and what unique benefits they offer both affiliates and vendors. Josh explains how to find good products to promote in your niche, … Read more

Kochava Benefitting from HasOffers Facebook Troubles

Ever since Facebook ended their data-sharing relationship with mobile analytics providers Kontagent and HasOffers, there has been something of a feeding frenzy from other companies trying to attract potential new customers.  Kochava, a growing mobile analytics firm, has stepped up their game and launched a new version of their already popular ad effectiveness measurement platform. … Read more

Is Facebook now Hates Upworthy?

As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their ‘news feed.’  Specifically, it was meant to improve the news content that was displayed from media sites.  It has been about three months since the change, and some interesting statistics are starting to … Read more

Google Partners with comScore

Google and comScore have announced a partnership that will allow brands using Google advertisements to gain a significant amount of additional information.  The goal is to provide digital ads with the same statistical data that brands are used to getting with television  advertisements.  Once perfected, Google hopes this will help them to attract more of … Read more

People Share Articles More if they Don’t Read them

According to information recently released by the website Upworthy.com, people who don’t read full articles end up sharing more than those that read the entire thing.  They began tracking data based on how much time each person spent on a given article, rather than on their site as a whole.  With that information, they began … Read more

Yahoo Pays Big to get Talent

Distill is a mobile advertising start-up that is best known for developing an innovative, collaborative video-based system that is used to help hire technical talent.  Yahoo has purchased this new company, but not because they wanted this new system.  Yahoo is actually planning on shutting down the company itself, and hiring the top engineers to … Read more

FCC To Increase Role in Cyber Security

The Federal Communications Commission (FCC) is making some moves internally that are going to allow the agency to take on a much larger and more active role in fighting hackers and increasing cyber security.  These roles have traditionally been filled by law enforcement, intelligence agencies and the military, but the FCC seems to want to … Read more

Mobile Ad Partners Dropped by Facebook for Data Violations

Two companies, HasOffers and Kontagent, have violated the Facebook agreements regarding how long they may hold onto data, and now they are paying the price.  They have been cut from the Facebook mobile ad measurement program. Facebook discovered the violation during a routine privacy audit of their mobile marketing partners, which was conducted by a … Read more

Google’s “Top Heavy” Algorithm Gets New Update

The “Top Heavy” algorithm that Google uses to determine whether or not a site is displaying too many ads ‘above the fold’ or not has been confirmed to have had an update recently.  Google’s head of search engine spam, Matt Cutts, sent out a tweet that said, “SEO folks: we recently launched a refresh of … Read more