Thursday, January 23, 2025
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Marketing Madness

Clickbooth’s No Haggle Payouts™ Changing Industry?

Clickbooth has definitely been on the cutting edge of the industry, and what they do often makes waves in how other companies do business....
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Marketing Madness

Kochava Benefitting from HasOffers Facebook Troubles

Ever since Facebook ended their data-sharing relationship with mobile analytics providers Kontagent and HasOffers, there has been something of a feeding frenzy from other...
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Specials

Is Facebook now Hates Upworthy?

As you likely remember, Facebook made an algorithm change last December, which was designed to improve the information people saw on their ‘news feed.’ ...
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Marketing Madness

Google Partners with comScore

Google and comScore have announced a partnership that will allow brands using Google advertisements to gain a significant amount of additional information.  The goal...
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Marketing Madness

People Share Articles More if they Don’t Read them

According to information recently released by the website Upworthy.com, people who don’t read full articles end up sharing more than those that read the...
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Marketing Madness

Yahoo Pays Big to get Talent

Distill is a mobile advertising start-up that is best known for developing an innovative, collaborative video-based system that is used to help hire technical...
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Marketing Madness

FCC To Increase Role in Cyber Security

The Federal Communications Commission (FCC) is making some moves internally that are going to allow the agency to take on a much larger and...
Pesach Lattin -
Marketing Madness

Mobile Ad Partners Dropped by Facebook for Data Violations

Two companies, HasOffers and Kontagent, have violated the Facebook agreements regarding how long they may hold onto data, and now they are paying the...
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Marketing Madness

Google’s “Top Heavy” Algorithm Gets New Update

The “Top Heavy” algorithm that Google uses to determine whether or not a site is displaying too many ads ‘above the fold’ or not...
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Marketing Madness

Facebook Kicks off HasOffers for Privacy Violations

HasOffers was part of a select group of companies that had been partnered with Facebook to bring new mobile customers onto Facebook and provide...
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Marketing Madness

Google Ads May Make Travel Arrangements for You

Google has just been awarded a patent for, “Transportation-aware physical advertising conversions.” This patent request was submitted back in 2011, but only recently approved....
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Marketing Madness

Wan.Travel to make Travel Affiliates Life Much Easier

The travel meta-search company, Wego, has officially launched a new affiliate network that will make it much easier for marketers to profit from their...
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Marketing Madness

Fraud Prevention Tech Acquired by DoubleVerify

It was recently announced that DoubleVerify, a leading company in providing transparency and accountability in digital advertising, acquired a technology from a software company...
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Leaders

Cake Ads Topping to Its Sweet Suite of Tools

In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE,...
Heather Vale -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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