Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part of a 2-part interview, find out the various tools and platforms the multi-channel interactive advertising company has developed to enhance your business endeavors, including full-service ad network, RTB ecosystem, demand-side platform … Read more
Heather Vale Goss of Performance Marketing Insider speaks with Brad Gosse, long-time internet marketer who is one of the driving forces behind JV Zoo, an instant affiliate payment platform. Merchants using JV Zoo can pay their trusted affiliates instantly via PayPal, which allows you to scale your media buys more easily and effectively. Merchants can also choose … Read more
Advertising on mobile devices has exploded over the past several years. Marketers spent an estimated $13.1 Billion on mobile ads in 2013, and that number is expected to go up to $42 Billion by 2017, according to Gartner Research. Of that number, Facebook accounted for about 25% of the total mobile ad spend, making it … Read more
In a recently released report by Parse.ly there was a lot of movement in terms of which companies are driving traffic to digital news sites. Parse.ly regularly releases their authority report, which aggregates the data and insights gathered by the company through their popular analytics platform. Their network sees more than five billion page views … Read more
Email marketers are always looking for new ways to get people to open their emails. An improvement of even a fraction of a percent can sometimes bring a huge boost to the total profitability of a campaign. When it comes to boosting open rates, nothing has a bigger effect than tweaking the subject line. This … Read more
NEURS is a company dedicated to helping entrepreneurs start or grow their business. As a start-up consulting firm, they are working on bringing together the largest group of entrepreneurs in the world, where everyone can network, share ideas and work together for greater success. They will be offering classes and training on a variety of … Read more
Everyone knows that Google has been making lots of changes to their search algorithm over the past few years, and one thing most of the changes have in common is that they are devaluing links. Whether it is devaluing specific types of links, or actually ‘punishing’ other types of links, Google is clearly looking at … Read more
Turn is a California based marketing software and analytics platform, which provides information to advertising agencies, brands and marketers. This information can be used to make real-time decisions regarding how to best target the ad dollars that they are spending. Turn has recently released their Advertising Intelligence Index, which applies global standard economic models to … Read more
Integral Ad Science has announced the launch of their new system, which is designed to not only serve video advertisements, but also help to fight fraud in this format. According to the company, this is the first integrated video advertising system with fraud and brand safety monitoring built in. It allows brands to use a … Read more
OpenX is a leader in the ad tech industry, and has officially announced that they are launching a new ad exchange. The new exchange, called Native O|X, provides marketers with a combination of some of the most innovative and popular tools and services in the industry today. Things like mobile-first advertising, real-time bidding and native … Read more
In yet another major industry move to fight against digital advertising fraud, Google has purchased the London based company, Spider.io. Spider specialized in ad fraud detection technology. Google has confirmed that they will be immediately including the Spider.io fraud detection technologies in both the video and display ads that they are displaying. This service will … Read more
Big brands and agencies have media buyers. These people’s only job is to find successful traffic sources. They don’t have to find the right offers. They don’t have to build the right campaigns. They don’t choose banners, optimize landing pages, or make sure they are paid correctly and on time. They find traffic sources. And, … Read more
Everyone in the digital marketing industry knows that click fraud is a major problem, but last November in Australia it really began to draw the attention of major brands as well as the public in general. In what was termed “Black Thursday” in the industry, major brands such as Ford, Hyundai, ING Direct and Coles … Read more
Why is Facebook on crack for paying $19 billion for WhatsApp? The answer is simple; they’re not. Once you get past the sticker shock, you will begin to see why this is a highly strategic move. WhatsApp is a multiplatform, instant messaging application designed for use on mobile devices. This application allows users to send … Read more