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Lawyers Run The World

Cole Haan’s Social Media Investigated by the FTC

Cole Haan, a shoe manufacturer recently ran a photo contest, titled “Wandering Shoe,” which offered $1000 for the ‘most creative entry.’   The contest required...
Pesach Lattin -
Leaders

Media Buying: Don’t Pay for Bad Traffic

Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in...
Heather Vale -
Email Marketing

How to Improve Email ROI

Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization...
Heather Vale -
Marketing Madness

Facebook Fights Spam Posts

Facebook has recently confirmed another update to their news feed algorithm.  This update was done to help combat the ‘like-baiting’ that is so common...
Pesach Lattin -
Specials

How to Keep Your Business Running, Even when you’re not there

While there are many benefits to running an online business, there are also some difficulties.  When you’ve got a traditional job, for example, you...
Pesach Lattin -
Marketing Madness

Content Marketing is Not Advertising

In the world of internet marketing everyone is looking for the best way to get rich as quickly as possible, with as little work...
Pesach Lattin -
Specials

How to Start a Successful Amazon.com Affiliate Site

Amazon.com is one of the world’s largest retailers, where you can buy just about anything you can imagine.  Most people think that Amazon just...
Pesach Lattin -
Marketing Madness

New Video Ad Fraud Costing $10 Million per Month

While the digital marketing industry is finally starting to take the threat of ad fraud seriously, it is clear that they will have quite...
Pesach Lattin -
Marketing Madness

Montel Williams Payday Lenders Get Hit by Attorney General

Attorney General Lisa Madigan today filed five lawsuits in a sweep cracking down on unlicensed, online payday lenders and a loan lead generator promoted...
Press Release -
Marketing Madness

Crowd Funding with Affiliate Marketing

Crowd funding sites like Kickstarter and others have helped thousands of people raise the capital they need to get their ideas to the next...
Pesach Lattin -
Specials

Should I Always Get a Dot-Com Domain Suffix?

A common question asked when attempting to find a domain name for a new website is whether getting a dot-com domain name is necessary. ...
Josh Elizetxe -
Email Marketing

What Really Works for Email Marketing?

We all want better results from email marketing, but you might not know what's effective today. Heather Vale Goss of Performance Marketing Insider interviews...
Heather Vale -
Specials

How to use Weather to Boost Affiliate Profits

As an affiliate, you should always be looking for that little something that can help to push your profits to the next level.  It...
Pesach Lattin -
Marketing Madness

Ladies Move Towards Affiliate Marketing

The world of online affiliate marketing has been dominated by men since the dawn of the industry, but according to new research, that is...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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