Tuesday, April 8, 2025
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Leaders

Why Real-Time Bidding Works

If you want to do real-time bidding, Engage:BDR offers a quality platform with lots of options. Heather Vale Goss of Performance Marketing Insider interviews...
Heather Vale -
Specials

Why LendingTree is Doing So Well

You saw the interview with Lenny from LendingTree... now here's the more serious talk. Well, a bit more serious, anyhow. Heather Vale Goss of...
Heather Vale -
Leaders

Clickbooth keeps growing and growing

Clicky wasn't at LeadsCon, but we still had fun as always with Clickbooth. Heather Vale Goss of Performance Marketing Insider interviews Melissa Filipkowski, Director...
Heather Vale -
Lawyers Run The World

Supreme Court Discusses Expectations of Facebook Privacy

The Supreme Court heard oral arguments in the Riley v. California case last week, and in them, the privacy settings of Facebook were discussed. ...
Pesach Lattin -
Marketing Madness

Facebook to Allow Wider Use of ‘Business Manager’ Feature

Facebook’s Business Manager feature has been available for large advertisers for quite some time.  The page allows these advertisers to manage Facebook Pages, advertising...
Pesach Lattin -
Marketing Madness

TiVo Affiliate Program Relaunched

TiVo, which is a leader in consumer DVR products and services, ended their affiliate program several years ago.  According to a recent announcement, however,...
Pesach Lattin -
Marketing Madness

Nearly 150 Top Tech Companies Protest FCC Net Neutrality Plan

Some of the biggest tech firms in the world have sent a letter to the Federal Communications Commission, in protest of the group’s proposal...
Pesach Lattin -
Marketing Madness

Facebook’s $1M Per Day Change

Facebook has been putting a lot of effort into increasing revenue through the use of advertising over the past several years.  Adding the auto-playing...
Pesach Lattin -
Marketing Madness

Google Acquires Adometry

It was recently reported that Google is acquiring the Austin, Texas based firm, Adometry, for an as yet undisclosed cost.  Adometry is an online...
Pesach Lattin -
Leaders

What is Going on With CrushAds?

Heather Vale Goss of Performance Marketing Insider speaks with Dan Lansman, President of BMI Elite, the parent company for CrushAds. In this interview at...
Heather Vale -
Marketing Madness

New Preferred Ad Options Launched on YouTube

In an effort to encourage big businesses to move their ad dollars away from traditional television, and toward digital, YouTube has launched “Google Preferred.” ...
Pesach Lattin -
Leaders

Precise Leads Celebrates 10 Years

Heather Vale Goss of Performance Marketing Insider talks with Hunter Ingram, Chief Revenue Officer of Precise Leads, who are celebrating their 10th Anniversary. In...
Heather Vale -
Marketing Madness

Native Ads Platform Launched by InMobi

InMobi has taken their new native ads platform public, after running in limited beta since January.  The platform allows advertisers to display ads in...
Pesach Lattin -
Marketing Madness

New Pet Focused Affiliate Network Adds Major Partner

The all new affiliate network, PetOffers.com, which officially launched last month, has recently added another major partner to their team.  PetOffers, as the name...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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