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Marketing Madness

Your PPC Ads for World Cup Won’t Work

With the 2014 World Cup beginning shortly, thousands of marketers are looking to take advantage of this huge event.  Will millions of people watching...
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Email Marketing

11 Simple Secrets to Digital Marketing Success

Today, the email marketing experts at AdStation are releasing 11 Simple Secrets to Digital Marketing Success - a free ebook revealing digital marketing tips that improve...
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Leaders

Local Marketing with Pay-Per-Call

Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the second of two parts, discover how...
Heather Vale -
Leaders

Why Work with Impact Radius?

Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the...
Heather Vale -
Marketing Madness

LinkedIn Getting a Facelift

LinkedIn has announced that they will be doing a major redesign to user profile pages in the near future.  The major change is that...
Pesach Lattin -
Marketing Madness

Mobile Ad Startup Namo Media Acquired by Twitter Inc

Twitter has recently announced that it has acquired the mobile advertising company Namo Media.  The company specializes in native advertising for mobile devices, which...
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Marketing Madness

Private Sharing May Present New Challenges to Marketers

A recent story published by Digiday about the popularity of the ‘WhatsApp’ sharing button on websites, and specifically on USA Today’s FTW sports site,...
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Specials

Three Common Mistakes Affiliate Marketers Make, and How to Avoid Them

While the concept behind affiliate marketing is fairly simple and straight forward, the fact is most people mess it up pretty badly.  Even those...
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Marketing Madness

Mobile Ad Spend up 109%, Video Ads up 65% Year over Year

A new report from Turn’s new advertising intelligence index report says that the first quarter 2014 ad spend is looking great for mobile and...
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Marketing Madness

Forensiq Expands Executive Team and Adds International Office

Industry leading advertising company, Forensiq, has been working hard over the past several years to fight display and other types of digital advertisement fraud. ...
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Marketing Madness

Ad Fraud Detection Patent Approved for Dstillery

Dstillery is a US-based company, which is committed to fighting against the growing problem of digital advertisement fraud.  The problem, which has gotten a...
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Marketing Madness

Study: Don’t Send All Posts to All Platforms

When it comes to social media marketing, many people make the mistake of simply posting the exact same things on all their accounts.  According...
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Marketing Madness

New Study Shows Social Video Shares Doubled in Last Year

It is no surprise that video marketing is quickly becoming one of the most effective tools marketers have.  Videos have long been the ideal...
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Leaders

Exclusive: Todd Crawford Talks About the History of Performance Marketing

Ever wondered how the performance marketing industry got to where it is today? Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford,...
Heather Vale -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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