Monday, April 21, 2025
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Marketing Madness

Is Google Authorship being Phased Out?

The Google Authorship program has been a big talking point for marketers and content producers for several years.  Top content producers would get their...
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Marketing Madness

Google’s Larry Page Claims Google+ is here to Stay

In an interview that Larry Page, Google’s co-founder, participated in, he attempted to put to rest any notion that their social network, Google+, will...
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Marketing Madness

U.S. Interactive Media Launches Performance Marketing Division

A leading advertising and marketing company, U.S. Interactive Media, has officially announced that they are launching a new performance marketing division.  This division will...
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Marketing Madness

Promote Tools with new Affiliate Opportunity

E.B. Tool Company has partnered with ShareASale to launch their new affiliate program.  The program, which is set up to help promote the company...
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Marketing Madness

AdColony Acquired by Opera

Opera has announced that they have acquired a leading mobile ad platform, AdColony.  Once the acquisition is completed Opera will lead the world in...
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Marketing Madness

Google Looking to Grow Video Advertising with Purchase of mDialog

Google has recently announced that it is acquiring mDialog, which is a video advertising firm from San Francisco.  The company has been helping media...
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Marketing Madness

Facebook Looking to Push CPC Up for Right Side Ads

The advertisements that are located to the right of the news feed on Facebook have long been struggling in a variety of ways.  Facebook...
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Marketing Madness

36% of all Ad Impressions are Fake Bots

Solve Media has recently released their latest Bot Traffic Market Advisory Report.  Not surprisingly, it shows that the amount of suspicious traffic is continuing...
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Marketing Madness

Consumers Not Influenced by Social Media?

Gallup recently released a survey of 18,000 people regarding their social media habits.  In the survey, people were specifically asked whether social media had...
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Marketing Madness

Andrew Stern Obituary

I am in shock at the death of one of my oldest friends in the business Andrew Stern. We had a love/hate relationship for...
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Leaders

Prevent Fraud in Online Advertising

What's the evolution of a business? Heather Vale Goss of Performance Marketing Insider speaks with David Sendroff, President of Forensiq, the company formerly known...
Heather Vale -
Leaders

Invoca: Powering Pay Per Call’s Success

Heather Vale of Performance Marketing Insider interviews Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue. Prior to joining Invoca...
Heather Vale -
Lawyers Run The World

Google Profits up to $1 Billion from Stolen Credit Cards

It seems like we can’t go more than a couple days without reading about shady practices, both online and off, that lead to people...
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Specials

How to Create Residual Income with an Auto Responder Series

One of the most powerful weapons in the arsenal of a digital marketer is their email list.  Regardless of what it is that you’re...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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