Monday, April 21, 2025
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Leaders

Panel: Increase ROI in Pay-Per-Call

In this special roundtable discussion moderated by Performance Marketing Insider's Heather Vale, discover what works and what's coming in the future for Pay-Per-Call marketing....
Heather Vale -
Leaders

How to Verify Data

Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts,...
Heather Vale -
Marketing Madness

Yahoo Purchases Flurry to help grow Mobile

It was recently confirmed that Yahoo has purchased mobile company, Flurry.  While the price has not yet been confirmed, it is rumored to be...
Pesach Lattin -
Marketing Madness

Pinterest Partnering with Shopify

Pinterest is already one of the most effective marketing tools for many people.  The site lends itself well to showing potential customers interesting ways...
Pesach Lattin -
Marketing Madness

Triggit does Dynamic Retargeting to Native Ads

Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s...
Pesach Lattin -
Marketing Madness

Facebook to Allow Marketers to Target Ads Further

Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests.  With their advanced marketing...
Pesach Lattin -
Marketing Madness

Clickky Launches CPE for Mobile Apps

Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers. ...
Pesach Lattin -
Lawyers Run The World

Italian Government going after Google

In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant.  This time...
Pesach Lattin -
Leaders

Clickbooth Thinking too small for ASE NY?

I have to say I was pretty shocked when I heard of Clickbooth’s plan to start Thinking Smaller for their Affiliate Summit East events....
Pesach Lattin -
Email Marketing

How to Make Email Work

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We...
Pesach Lattin -
Leaders

Why Use Re-Targeting?

Retargeting is still highly effective, and ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. Heather Vale Goss of Performance...
Pesach Lattin -
Marketing Madness

Schaaf-PartnerCentric Acquires Paulson Management Group

Schaaf-PartnerCentric, a leading affiliate program management agency, has recently announced that they have acquired Paulson Management Group, Inc.  The financial terms of the agreement...
Pesach Lattin -
Marketing Madness

Pseudonyms Allowed on Google+

Google+ has finally removed their restriction that said people were only allowed to use their real names on the social network.  In addition to...
Pesach Lattin -
Marketing Madness

Major new Study into Advertising Bot Fraud Launched

According to a recent press release, the Association of National Advertisers (ANA) and White Ops are joining forces to conduct a joint research study...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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