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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor, they laid out their grand...
Pesach Lattin -
Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s wielding his pickaxe on the...
Pesach Lattin -
Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast digital cosmos, an ominous shadow...
Pesach Lattin -
Artificial Intelligence

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but if you're Michael Cammarata, you turn those lemons into a lemonade empire that's both sustainable...
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CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter the market—they crash through it...
Pesach Lattin -
Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make...
Adotat Staff -
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess – each move strategic, each...
Pesach Lattin -
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes,...
Pesach Lattin -
Adtech

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even...
Pesach Lattin -
Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron...
Pesach Lattin -
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board...
Pesach Lattin -
CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...
Pesach Lattin -
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high...
Pesach Lattin -
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an...
Pesach Lattin -
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