Adam Brotman isn’t just your average tech executive; he’s the guy who put Starbucks on the digital map. From pioneering mobile ordering to scaling loyalty programs, Brotman turned Starbucks into a tech giant disguised as a coffee shop, cementing his role as a visionary in digital transformation. After a brief stint at J.Crew, Brotman has … Read more
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made his mark as a media titan, ad tech innovator, and professor who somehow still finds time to remind the industry … Read more
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance … Read more
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. … Read more
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as seamlessly woven into our favorite shows as it is creepily precise. But here’s the thing: programmatic CTV is a lot … Read more
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know what you want but also when you want it, blending so smoothly into your favorite shows that you’d swear they … Read more
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in … Read more
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the … Read more
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But Adweek decided to fan the flames with an article quoting five anonymous sources who trash curation like it’s the Illuminati … Read more
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money into top-tier gaming talent—veterans from Overwatch, Halo, and God of War—only to shutter the studio a mere two years after … Read more
Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to capture clicks and conversions is wreaking havoc on brands, chipping away at long-term value while feeding a culture of immediate … Read more
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to not sail off into the sunset. Instead, he’s back at it with Montauk Labs, tinkering away like some mad scientist … Read more
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop, filled with broken banner ads, DSPs, SSPs, and a short but intense detour into cannabis—because why stick with one volatile … Read more
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line for holiday shopping. Now, we’ve got October Prime Days and Halloween promotions that are practically the new Thanksgiving. If you’re … Read more
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