Saturday, December 21, 2024

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Try a Little Tenderness With Your Affiliates

ADOTAS – The relationship between an affiliate and an affiliate manager can be very rewarding over the lifetime of an affiliate program. ...

Five Must Have Marketing Books for Affiliates

I’m not normally someone who pitches books to people, since I believe that a lot of information can be found on the internet for...

The Google Guillotine

ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us...

Affiliates Need Face Time

ADOTAS - Even though it’s early February, you might still be recuperating from Affiliate Summit West in Las Vegas. If you weren’t there...

11 Marketing Predictions for 2011

Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time...

Never Too Young to Start

The affiliate marketing industry has a number of parent/child teams working together, such as Greg Rice and Greg Rice Jr.; Andy Rodriguez ...

Hydra rises from the ashes and Greg Bayer tells us how.

If you weren’t really paying attention the last 18 months, you probably didn’t hear about all the drama surrounding Hydra Media. If you did...

CPA Detective Fights Affiliate Fraud

David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he ...

Why Playboy is Becoming Irrelevant & How Performance Marketing Can Change It As a Brand.

Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.

Groupon is Affiliate Marketing’s Biggest Success

Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years...

Offervault adds new "Set Country" Proxy Feature

Affiliate Marketers who are members of Offervault can now view landing page previews for offers that show in the US, CA, UK, AU,...

Offervault is Now the Exclusive Provider of CPA Offer Data to Tracking202's Offers202 Listing Service

As of November 1st, all CPA offers listed in Offers202 are supplied exclusively by Offervault. In addition to supplying offer data for...

Trimming the Tree with Performance Marketing

ADOTAS – For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late...

iContact Vs. AWeber

I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...