Saturday, December 21, 2024

Specials

More on the Auto Insurance Lead Crisis

Last week, we talked about a growing issue within the auto insurance lead-generation market. The crisis as we describe is the influx of fraudulent...

Ugly is best for Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy....

What Google’s Anti-Trust Woes Mean to Advertisers

ADOTAS – It was recently announced that Google is going to be investigated for anti-trust issues by the Federal Trade Commission. This action joins...

The Affiliate Soup: This Week’s Top 5 Tweets

This week’s affiliate soup is piping hot and conversions never tasted so good. If you’ve ever seen Joel McHale’s weekly recap of completely useless...

Top 10 CPA Networks Revealed

I’ve been doing CPA Network Surveys for almost 10 years, and have to say that this year was probably the most successful and interesting...

FTC Cracking Down on Testimonials: What Affiliates Need to Know

The Federal Trade Commission (“FTC”) continues its assault on Internet-based false and deceptive advertising, including enforcement of recently published guidelines concerning the use of...

FTC Continues Crackdown on Deceptive Internet Marketing Practices

According to a lawsuit filed May 16, 2011 by the Federal Trade Commission (“FTC”) in the U.S. District Court for the Western District of...

Five Things that Brand Media can Learn from Affiliates

One thing hasn't changed since I started working in this industry over a decade ago: brand marketers still often look at performance ...

Is Facebook Social Marketing Really That Important?

Right now, perhaps the biggest "new job" in online media is the social media manager, and similarly the social media management company. ...

Epic FKA Azoogle to Leave Affiliate Business

In the strangest news this year, Epic Advertising Announced that they were no longer going to be in the Affiliate and Performance Marketing space,...

Lessons Learned While Fighting the Affiliate Nexus Tax

Waging battles in the growing number of states proposing affiliate nexus bills that threaten affiliate marketers is a lot like the classic ...

Internet Marketing Dwarfs Its Predecessors

Gone are the days of desperately probing through the yellow pages in the middle of the night, searching for a plumber in close proximity,...

New OfferVault

After many months of development, we have released the latest version of Offervault, which has been totally re-written from the ground up. Aside from...

Quality Is in the Eye of Google

Adotas-“The Wall Street Journal’s front page is typically littered with mistakes now,” a coworker randomly commented. “That’s because they laid off the proofreaders and...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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 2024: Goodbye Impressions, Hello Attention

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FTC Sends Warning Letters to Healthcare Lead Generators

The Federal Trade Commission is watching the healthcare lead...