Monday, September 16, 2024

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ClickBooth Explains Parties

ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout ...

Rebecca Madigan of the Performance Marketing Association

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the...

About the Performance Marketing Association

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect,...

Latest news

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great...

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Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

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