For those sites that were affected by Panda’s big hand that slapped the daylights out of many marketers, there is something much worse coming. A new algorithm was just lauched, with little fanfare, that will basically remove stagnant pages in the Google search and replace them with more recently updated information. According to Google: Given … Read more
When I heard a while back there was a new network called CPAWAY, the first thing I thought to myself was: “Another network called CPAsomething…”Over the last year I’ve gotten to know Thomas Deitzel and his company, and more importantly the way that he does business and how his company works. In a short period … Read more
The question that many affiliates keep on asking is, “What is better, Tracking202 or BevoMedia?” Both of them have an excellent team, with loyal affiliates who swear by their system. Thousands of affiliates will tell you that one of the systems is why they are doing well and that without that system in place they … Read more
If you didn’t read, the Femme Fatale Amanda Knox was released from Italian Prison and has started to make her way back to the United States. By the time this is published, she will probably be back here, grateful that her ordeal is over. While it might take a while for her life to become … Read more
Performance Marketing is a method of interactive advertising which pays on a “performance” basis. Sometimes the term Affiliate marketing is used interchangeably, but they are not actually synonymous. Performance Marketing pays out only on a completed action. Often the action is based on a sale (Cost Per Sale) or a lead (Cost Per Lead), but … Read more
It seems that a major war between affiliate network software companies is brewing. Earlier this year, WebApps DBA HitPath filed a lawsuit against Cake Marketing and three former Hitpath customers who had left the software company to move to another software platform. According to the lawsuit, HitPath claims that these three customers, when leaving, provided … Read more
According to legal analysts, there is a law being passed which could in theory make many types of affiliate marketing a federal felony. In theory, many types of marketing, which don’t fall under the terms and conditions of sites and social networks, could be prosecuted under the Department of Justice, for as much as three … Read more
In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me right. The company Email Link Corp, claims that they have patented the process of which emails are sent out, and then someone can click on a link to go to a … Read more
In the “very interesting” news category, Summit Entertainment LLC, the film studio that makes the “Twilight” series of films, has sued the owner of Twilight.com for trademark infringement. According to the complaint, Twlight.com (which was registered before the Twilight books were even created) is infringing on the Twilight films TM, by falsely leading the public … Read more
Peter Bordes is not shy for words. He’s become one of the most outspoken members of the Performance Marketing Industry, and has made it clear to anyone who is listening that he wants to clean up the industry. As the CEO of MediaTrust, he’s taken the industry to new levels, and has introduced the first … Read more
Performance marketing is all about change. While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.” For marketing professionals 1/3rd of any overall advertising budget is … Read more
Business bloggers respond to survey on how they monetize blog content using affiliate programs and performance marketing. This is Part 2 of the survey results.
If you don’t know who Ryan Eagle is, you haven’t been paying attention. He advertises in almost every affiliate publication, website, portal, blog you name it with flashy ads that match his well known flashy personality. His CPA Network, EWA was named one of the top 10 CPA networks by affiliates. His content Unlocking Network, … Read more
There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable – these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence. Paid search has its disadvantages too and not only are they … Read more
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