Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.
The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect,...