Saturday, September 7, 2024

Specials

Why Playboy is Becoming Irrelevant & How Performance Marketing Can Change It As a Brand.

Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.

Groupon is Affiliate Marketing’s Biggest Success

Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years...

Offervault adds new "Set Country" Proxy Feature

Affiliate Marketers who are members of Offervault can now view landing page previews for offers that show in the US, CA, UK, AU,...

Offervault is Now the Exclusive Provider of CPA Offer Data to Tracking202's Offers202 Listing Service

As of November 1st, all CPA offers listed in Offers202 are supplied exclusively by Offervault. In addition to supplying offer data for...

Trimming the Tree with Performance Marketing

ADOTAS – For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late...

iContact Vs. AWeber

I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs...

Marketing War: Affiliate World vs. Brand World, who will win? Affiliate Summit Co-Founder Missy Ward Knows!

If you’ve never heard of Missy Ward, then join the club. Most people in agencies have never heard of her, despite her...

COPEAC’s Daddy Gets a Make-Over

If you are like me, and been around the block a few times and beat up by at least a dozen affiliates in the...

Myspace to Layout 50% of WorkForce

The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal...

Have we confused Affiliate Marketing with Get Rich Scams?

Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money...

George Avery Gets It, and so does GetAds.

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after...

ClickBooth Explains Parties

ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout ...

Rebecca Madigan of the Performance Marketing Association

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the...

About the Performance Marketing Association

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect,...

Latest news

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...

Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club

In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a...

How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)

Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has...

Must read

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