Cyberplex, the parent company of CX Digital, has announced that it’s selling is display business, Tsavo Media, as part of a financial fire sale. Tsavo had recently been in the news after being accused by Yahoo of providing junk traffic, and being forced to repay monies based on this traffic. Cyberplex, a public company, has … Read more
Great news for affiliate and marketers, but not such great news for anyone who just might have moved to Nevada and uses Amazon.com a lot. Amazon has reached an agreement with the State of Nevada to start collecting taxes on Nevada residents. According to the WSJ The online retailing company said it will collect taxes … Read more
Niche websites are a great way to generate a consistent online income. There are many online marketers who have created their own niche empires starting from scratch. Regardless of your approach towards niche sites, it’s important that you monetize them effectively. Eventually, the success of your niche website will be measured by the money it … Read more
Affiliate Reputation: In this Performance Marketing Insider interview, host Murray Newlands interviews Kevin De Vincenzi, aka “The ClickFather” from XY7 Elite about affiliate management and making sure you’re working with the right publishers and advertisers. For those who don’t know, Kevin is one of the top media buyers in the space, spending millions of dollars … Read more
Sarah Austin of Forbes interviews PMI-TV host Murray Newlands about all things digital and more importantly, how great her shoes are. We aren’t sure what’s going on here, but she’s the most relaxed Forbes host we’ve seen, in that short jeans skirt and NYPD Shirt. Gotta give her creds for not changing a thing about … Read more
Content delivery networks help webmasters increase their site load times. According to David Henzel of CDN NetDNA, this has a number of advantages, for example, site acceleration has a direct impact on a site’s conversion rate. It does this by hosting your site’s heavy content, like images, on local servers. This means that a user … Read more
Most internet ad professionals quickly learn to get their heads around the key metrics that drive their industry and get them so much kudos at dinner parties and the like. I am of course talking about cost per mille (CPM), cost per click (CPC), click through rate (CTR), and percentage conversions rates. As the industry … Read more
Preet Bharara, the United States Attorney for the Southern District of New York, announced today the extradition of ANTON IVANOV from Estonia to face charges of conspiracy to commit wire fraud and computer intrusion, among other offenses. The charges relate to the alleged operation of a massive and sophisticated Internet fraud scheme that infected with … Read more
Affiliate marketing can be daunting, especially if you’re starting out from scratch. Most of the affiliates struggle in the initial phase of their business because of insufficient cash flow. It’s okay to get all motivated reading ‘affiliate success stories’. But realize that you will have some expenses to run the business. In order to find … Read more
In Facebook’s continued fight against the evil which is Affiliate Networks, they have announced a new policy sent to all Advertising Partners, which prohibits Affiliate Networks and Affiliates from using free versions of any Facebook advertising API application. This basically means that affiliates are no longer allowed to test drive many of the advertising buying … Read more
Once one of the top “email submit” and freebie companies in the world, boasting a reported tens of millions of dollars a month, has announced that they will be closing their doors. Adteractive, which was behind many of the freebie offers that were often called “email” or “zip submits” sent a letter to all networks … Read more
A federal lawsuit against Apple, claiming that virtual games enticed children to buy virtual currency using their parents credit card, was given a go-ahead this week by a federal judge. The group of parents, seeking class-action status, claims that Apple allowed apps that “lured” children into buying virtual items by just pressing buttons, and it … Read more
PPC guide (Pay per click) professionals all have tips and tricks that they will tell people about online on marketing websites, but few have the experience of Richard Earl. Richard has been doing PPC marketing for years and has developed some great tips that beginning and intermediate-level marketers must hear. Murray Newlands interviews Richard Earl … Read more
Verizon is urging the Federal Communications Commission (“FCC”) to desist from imposing “anti-cramming” rules on the wireless telecommunications industry. “Cramming” is the practice of placing unauthorized, misleading or deceptive charges on one’s telephone bill. Crammers rely on confusing telephone bills in an attempt to trick consumers into paying for services they did not authorize or … Read more