Zynga Just paid $180 Million for OMGPOP, a gaming company that had one main hit: draw something. For whatever reason, they felt that the almost 15 million users that Draw Something had was worth that ridiculous amount, and bought the company making the owners overnight very, very rich. Anyone in the performance marketing industry can … Read more
It had to be Facebook’s worse day ever, just a few weeks before their possible IPO. Despite being the company everyone can’t help talking about, the press went after Facebook on May 2nd, 2012 as if they were paid to hate the company. What started out as a conversation on the internet amongst tech journalists … Read more
Performance Marketing Insider Executive Editor Murray Newlands talks with Oliver Roup, the CEO of VigLink. You may have heard of VigLink as they are in the news as the next best thing in affiliate and performance marketing. VigLink’s goal is to help publishers monetize their content more effectively and without much effort. After installing a … Read more
Goliath Advertising Network Adknowledge has issued a press release announcing new payment structures for publishers and proclaiming their financial success. However, in the same press release the company questions the financial stability of both Neverblue and Epic. While Adknowledge continues to meet the changing needs of their publishers, other networks in the industry are struggling: … Read more
Demand for online leads has exploded, but this growth has also led to a development that threatens the online lead generation industry – lead fraud. Industry players are scrambling to find effective solutions to stop fraud and increase the ROI of online lead generation campaigns. A new breed of high-tech forensic solutions that leverage new … Read more
Never heard of Ads Direct? That’s strange, because according to their press releases, they are the #1 Performance Marketing Company in the world. Yes, despite there being tons of other companies in the industry that have been doing this a lot longer, and in theory a lot better, this company has been sending press releases … Read more
Regardless of what type of online business you run – you need to have a targeted mailing list to gain balance and sustainability. While Twitter followers and RSS subscribers are good, nothing beats the the personalized communication that you can do using email. A lot of online marketers struggle when it comes to growing their … Read more
If you are new to affiliate marketing you may be trying to figure out what niche or vertical you want to dominate. If you aren’t, then you need to be. Affiliates who focus their energy in one vertical have much greater success than a scattershot approach to promoting multiple products in many niches. Focusing your … Read more
Another Study has questioned the value of Facebook likes. According to Dr. Tina McCorkindale, a professor from Appalachian State University, likes mean almost nothing for almost no one. The study she conducted found 75% of those between 18-29, which are the core group of Facebook users never go back to a facebook page that they … Read more
Crazy stuff happening with Google Adwords: they have added the ability to do opt-in emails inside of the adwords advertisement. This is some pretty cool stuff, and really expands the ability to immediately interact with users and I honestly think provides a whole new opportunity for affiliates. Google has really tried to keep affiliates from … Read more
Product Review Tips: Performance Marketing Insider TV Host and Executive Editor Murray Newlands interviews Justin Germino of Dragon Blogger. Justin gives some great tips on how to review products, such as what products to review, how to get free products from companies, and how to monetize your reviews. Find out MORE in the video!
Just a day after Performance Marketing Insider learned that the Washington AG was dismissing almost all claims against Adscend Media, we have learned that Facebook has voluntarily dismissed all claims in a corresponding lawsuit. The dismissal comes less than four months after the original lawsuit, filed tandem with the Washington State Attorney General complaint alleging … Read more
Just a few short months ago the Washington State AG got up and told the world about how Adscend Media was involved in some huge scheme on Facebook and announce they were going to be suing them for a bunch of money, alleging fraud, deceptive practices and some other things. Well, just yesterday, the AG … Read more
Not everyone likes Ian Fernando these days, because he’s helping keep some of CPA networks a bit more honest. Affiliates are tired of offers going down and not getting credited by some less than ethical networks. Ian Fernando, an active super affiliate, experienced his share of frustration throughout his affiliate marketing days, and is known … Read more