The FTC announced today it was launching a lawsuit against Presidential Candidate Mitt Romney for Deceptive Advertising. After a several week investigation they concluded that some statements made by Romney’s campaign constituted false and deceptive advertising practices, and more importantly, were fraudulent as they did not provide proof or actual studies to back up the … Read more
If you’re a webmaster or blogger that has been hit by Google’s Penguin update, then you should continue reading. The Penguin Update was launched by the big G to take care of websites that had been clogging its results with spammy pages. Most of the websites caught by the update were guilty of artificially inflating … Read more
New York Legislators have introduced a new bill, called the Internet Protection Act that would make it illegal to posts anonymously. The purpose of the bill was initially started to prevent cyber-bulling, but also includes attacks against businesses, and “baseless political attacks” when posted anonymously. According to the author, one James Conte, “With more and … Read more
It seems that everyone loves to talk about how to get advertising approved on Facebook and how exactly Google Adsense might still work for affiliates. If you look out at all the gurus programs, they seem to spend an unusual amount of time on these two platforms – but ignore one platform that I never … Read more
Since my last article in November (Content Unlocking Exposed), the content locking industry has seen explosive growth and further recognition by advertisers as a profitable channel to generate leads, and by publishers as a viable option to monetize their premium content. The end result is that both publishers and advertisers have been able to generate … Read more
AffiliateTraction is the first affiliate marketing agency to offer affiliate program content oversight for affiliate program management. AffiliateTraction, the multi-national affiliate adverting agency responsible for programs such bebe.com, SKECHERS.com, Forever 21, and Lord & Taylor, has partnered with AdComply to provide internet retailers with a way to ensure affiliates’ content is in compliance with their … Read more
Wrote a nice blog post, think people will like it? Well, that’s obviously the first part, but now you need to market it, drive visitors to it. Here’s a handy InfoGraphic from Divvy that explains 12 steps on marketing your blog post. As always, click on the InfoGraphic to get a full version, otherwise its … Read more
In off-beat news, the Journal of Social Psychology and Personality Science has published a study that says that buying organic food in turns makes you a huge fricken jerk. Seriously. Yes, it’s true: all the marketing that goes into getting you into Whole Foods and spending $5 for apples, also transforms you into a judgmental … Read more
The interactive marketing space presents a unique set of legal challenges, including what jurisdiction to file a lawsuit in. Whatever the amount that is owed, considerations such as legal fees and costs, as well as the expenditure of time, often make it cost prohibitive to initiate formal legal action. Assuming that you have decided to initiate … Read more
The government of Iran is pissed about lots of things. It usually has something to do with the United States or Israel, or occasionally just women’s hair. Who knows what that crazy Guardian Council is up to on a daily basis? Well, it seems that Death to America has been replaced with “Death to Google” … Read more
When Brian Weiss was killed on May 10th, Performance Marketing Insider received information from reliable sources in the industry that pointed to one thing: that Russian organized crime was involved in his death. While at first we incorrectly reported, within hours, that a Russian hitman had killed him, it seems that the general story is … Read more
Lately there has been more and more insight into the death of SEO Rankings. While the SEO has been reeling from the Panda and Penguin updates from Google, it seems that even without that, what are “real” search rankings are changing daily. The idea that you can “rank” higher than your competitor by link building … Read more
Turns out that a lot of people don’t click on banner advertising anymore. We already know about “banner blindness” which is occurring at greater rates, but what other reasons are banner ads sucking? Turns out there are a lot of reasons that people don’t click on banner ads including: 31% are worried that their internet … Read more
As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook invaded privacy by tracking users, whether they were logged into Facebook or not. The suit, filed in the Federal Court in California, combined 21 total cases from around the Country. This … Read more
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