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Specials

Marketing Madness

Mobile: Higher Conversions, Lower Costs

Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and...
Pesach Lattin -
Specials

Spy on Your Competitors

Let’s face it, knowing your competition like the back of your hand is crucial. It allows you to devise a better online marketing strategy...
Mustafa Khundmiri -
Specials

How to Create a More Engaging Facebook Page

There’s something about Facebook that makes it so popular. Which clearly means that as an online marketer, you have to leverage the social platform...
Mustafa Khundmiri -
Marketing Madness

Windows 8 Brings Promising App Ads

At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to...
Pesach Lattin -
Marketing Madness

HitPath Drops Lawsuit Against Cake Marketing

Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved...
Pesach Lattin -
Leaders

(PMI-TV) Stop Drinking the Google Cool-Aid

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He...
Murray Newlands -
Marketing Madness

Apps Bring Facebook’s Timeline New Life

The Timeline feature on Facebook was something that most people were hesitant to accept as the new look. It’s well known that Facebook will...
Pesach Lattin -
Marketing Madness

Google Joins Bad Ad Super-Alliance

Google has joined forces with Facebook, AOL, Twitter, and the IAb to form a new partnership called the Ads Integrity Alliance, according to StopBadware....
Pesach Lattin -
Leaders

(PMI-TV) John Chow says Media Buying is a Waste of Money

John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John...
Murray Newlands -
Marketing Madness

Twitter Expands Their Expand

As of Wednesday, Twitter has expanded upon their Expand feature. The expand feature is what makes it possible for users to see Youtube videos...
Pesach Lattin -
Leaders

(PMI-TV) Kris Jones Loves ForumCon

...and we love Kris Jones. PepperJam founder Kris Jones goes absolutely nuts about ForumCon. He talks about how the exchange of ideas and networking...
Murray Newlands -
Marketing Madness

New Skype Ads Appear During Calls

Since it was first revealed to the public in 2003-2004, people have been using Skype to stay in touch with friends and family face-to-face...
Pesach Lattin -
Marketing Madness

VigLink Wins vBulletin

Internet Brands announced yesterday at ForumCon that it was exclusively going with content monetization company VigLink for its new release vBulletin 5 because as...
Murray Newlands -
Leaders

(PMI-TV) Content Syndication Works

Murray is out reporting from ForumCon this week for PMI. In this clip of Performance Marketing Insider TV, Murray Newlands interviews John Pettitt of...
Murray Newlands -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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