Not long ago, we all heard of Facebook’s big mobile ad launch, and advertisers were excited for yet another opportunity to advertise with the world’s most popular network. According to forecasts and professional opinions, the mobile Facebook ad platform would be one that would definitely improve Facebook’s name in marketing. So, how have these ads … Read more
Unfortunately more bad news that will affect affiliate networks and affiliates. Mega-advertiser True Beginnings aka True.com has filed chapter 11 Bankruptcy protection in Texas Federal Court. True.com has long been a major advertiser in the affiliate space and made a name for itself in the industry for many of its overly sexy ads. The really … Read more
GetSatisfaction CEO Wendy Lea talks about how social media, especially Facebook, is failing to drive conversions in the way that it could. The problem is that brands and marketers are not able to take the conversation from their website to social media. According to a study commissioned by GetSatisfaction, consumers are not using social networks … Read more
Having a high bounce rate can be frustrating. If you’re unaware of what exactly bounce rate refers to – it’s simply the number of visitors who landed on your page and left without exploring any other pages. If you’re an online marketer that is looking out for long term results, you want your website to … Read more
Facebook comments have, for a long time, been used for engagement between consumers and advertisers or brands. Now, it seems that many advertisers are considering these comments to be a form of advertisement for their businesses. When people visit a Facebook page, they don’t simply read posts and view images, but they pay attention to … Read more
By now, we all know the value of working with a trustworthy network. Unfortunately, many networks and affiliates continue to lose substantial revenue to networks that do not pay. Given that the performance marketing space is highly litigious and constantly undergoing regulatory change, it may be impossible to eliminate risk, but there are some ways … Read more
In this episode of PMI-TV, Murray Newlands interviews Keren Marom the VP of Media at the Israel mega-advertising company Matomy Media. She discusses about how networks are all not good for all networks and that affiliates must do some research on networks before working with networks — not all networks have money in the bank. … Read more
Are you attending the sold out Affiliate Summit East this month? If you are on top of the affiliate and performance marketing industry you cannot miss the premiere rooftop party at ASE! On Monday, August 13th, Clickbooth and their amazing sponsors are bringing together the industry’s elite for a true New York City Party on the expansive Hudson Terrace … Read more
Mobile marketing may be very popular right now, but it still has even more room to grow. According to BuzzCity, a renowned mobile internet marketing firm, mobile is expected to double in traffic by the end of 2012. More and more people are using mobile platforms today, which of course means that most advertisers have … Read more
According to its public filings, Facebook admits that as much as 84 million of its users are fake accounts. Since Facebook claims that it has around 955 million active users, this is almost 10% of the users based, and most likely much more considering that many accounts are created once and never used. This could … Read more
You’ve got great online gaming content and our job is to help you make the most out of it. We serve over 4.5 billion impressions per month and reach over 450 million unique visitors. Our goal is to provide our publishers with professional service, and highest payout in the industry. Our system detects the ads … Read more
Neverblue has lucked out, with GlobalWide Media purchasing the company today for a currently unknown amount. Neverblue had been on the auction block until today, as part of the bankruptcy proceedings of its parent company, V2V (Velo) Holdings. While most of the industry said that Neverblue would most likely be bought and easily survive the … Read more
I don’t know why I’ve been making Facebook out to be some angelic, internet superhero that could accomplish anything that advertisers need. According to a story by Limited Pressing, a small ecommerce company, Facebook is anything but honest to their advertisers, or at least this one in particular. Apparently, Facebook has not been so clean … Read more
Even though Google+ has been improving more each day that passes, Google is known as being a little bit behind in the line of social marketing. We know that, and so do they, which is why they’ve been focusing on their social marketing strategies. It’s the reason for Google+’s sudden boosts and Google knows that … Read more
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