Monday, January 13, 2025
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Media Buyer’s Best Kept Secret

Murray Newlands interviews Matt Sauls, the Director of Business Development at SiteScout about buying extremely targeted ads and their unique tools for buying media....
Murray Newlands -
Marketing Madness

Facebook: Cracking Down on Phony Likes

It’s not the proudest moment in the life of any marketer or brand when they have to start buying likes on Facebook or followers...
Pesach Lattin -
Specials

What’s Hot in Health Affiliate Marketing?

Murray Newland of PMI-TV speaks to Warren Bright of MarketHealth about what is hot in health affiliate and performance marketing right now. MarketHealth is...
Pesach Lattin -
Specials

Infographic: A World of Multi-Screen Consumers

Digital marketing is the way of the world today, and an important part of it is knowing what’s what in cross-platform marketing. Google’s mobile...
Pesach Lattin -
Marketing Madness

Google Announces Latest Improvement to Google Analytics

Just one of the countless ways that Google helps marketers in their daily tasks is with Google Analytics. Google’s online analytic software has given...
Pesach Lattin -
Specials

Which Social Media Networks are Better for B2B and B2C?

All social media is good for marketers, but each medium is beneficial for its own reasons. Each social media network allows for marketers to...
Pesach Lattin -
Lawyers Run The World

Is Dan Balsam Hero or Villain?

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative,...
Pesach Lattin -
Marketing Madness

Twitter Lowers Bid to One Cent Plus Adds Interest Based Targeting

Twitter did big things for their advertising name when they released Promoted Tweets and Promoted Accounts, allowing for Twitter to effectively be used for...
Pesach Lattin -
Specials

Why are Marketers Dumb on Mobile?

Researching marketing trends and performance on the web is a common practice among marketers of all sorts. Finding studies and reports focused on mobile...
Pesach Lattin -
Marketing Madness

50% of Display Ads Are Never Seen by Anyone

Viewability is one of the more important factors that marketers have to take into consideration when dealing with multiple ad campaigns at a time....
Pesach Lattin -
Marketing Madness

Adknowledge Announces “Escape to Paradise” Contest

Adknowledge Is Taking Their Partners to the Island of Grand Cayman. Adknowledge has announced today the launch of their "Escape to Paradise" contest, a promotion...
Lance Hemenway -
Marketing Madness

Media Buyers Alert: SiteScout Fully Integrated with Google Exchange

Seems that SiteScout has been fully integrated into Google Ad Exchange, which is obviously one of the top sources for media opportunities. This should...
Pesach Lattin -
Marketing Madness

Update: Android Will Be Okay After Apple’s Big Win

Yesterday, I wondered just how the lawsuit between Apple and Samsung would affect the mobile marketing community as well as the smartphone market. I...
Pesach Lattin -
Leaders

Five Huge Mistakes in Mobile Marketing

Murray Newlands interviews Alexander Tsatkin, also known as the "Angry Russian" about the Five biggest mistakes in mobile marketing that affiliates and marketers make....
Pesach Lattin -
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Latest news

Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

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