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Specials

Specials

Who Really is Using Social Media?

A fact that will always reign true is that good marketing relies on the targeting of the right demographic. Sure, there are hundreds of...
Pesach Lattin -
Lawyers Run The World

FTC Issues Guidelines on Mobile App Makers

On September 5, the Federal Trade Commission published a guide intended to assist mobile application developers comply with truth-in-advertising and basic privacy principles when creating...
Richard B. Newman -
Specials

Will iPhone5 Hurt Android?

Mobile advertisers are going crazy over the iPhone 5 right now. It is completely understandable too, as this new phone offers many things that...
Pesach Lattin -
Marketing Madness

Twitter is Raking in Ad Cash

I do not want to seem as if I am trying to promote eMarketer, with all the information I get from their studies and...
Pesach Lattin -
Specials

Really, Who Gives a $#@!?

As some of you may or may not have noticed, I have not written on here for a couple of weeks now. Call it...
Ricky Ahuja -
Marketing Madness

Want High CTRs? Use Video Ads

Online video ads are still far less numerous than television ads, but that does not necessarily mean that they are not turning out to...
Pesach Lattin -
Specials

Men Buy More than Women in Mobile

There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However,...
Pesach Lattin -
Specials

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...
Sam Sim -
Marketing Madness

Most Tablet Users Love iPads with Wifi

As we know, tablets are becoming more and more popular as the top choice for mobile commerce. People are more comfortable using tablets to...
Pesach Lattin -
Marketing Madness

Ad Supported YouTube Stays on Apple Devices

A week or two ago, the talk of the web was focused on how Apple’s iOS 6 will be excluding YouTube as a featured...
Pesach Lattin -
Leaders

Conquer Media Buying with Ted Dhanik of engage:BDR

Murray Newlands interviews Ted Dhanik, President of engage:BDR a real-time display platform that is used a lot by affiliates and performance marketers. He goes...
Murray Newlands -
Marketing Madness

New 3D and Rich Media Mobile Ad Platform from Amobee

It seems the new platforms and opportunities in mobile advertising are spewing out from all over in a constant flow. Day after day, there...
Pesach Lattin -
Specials

Small Business Still Stupid on Social Media

The results from a study conducted by SMB Group, a marketing insight company, in March 2012 came in today and were reported by eMarketer....
Pesach Lattin -
Marketing Madness

Mobile Email Open Rates Going Crazy

We have not heard much from the email marketing world lately, especially with all the popularity that social and mobile marketing have gained. Email...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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