More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: they’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate program low, many companies nit-pick the dollars … Read more
One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now, been leading the way in successful display advertising, and most marketers get the performance that they are looking for out of these display ads. Now, Google has decided to take their … Read more
In a down economy, marketing budgets suddenly become extremely expendable. Typically, they make a company’s list of “Top 5 Areas to Slash and Burn.” Yet, affiliate marketers still need to squeeze out a greater ROI with the shredded remnants, right? Why not ensure these precious ad dollars land where they can get the most green … Read more
There is a lot of talk in our industry about who is making the most money, who is the biggest “baller” and other crap like that. Let’s put this in perspective: most of the people, most of the affiliates are just trying to make living, not trying to buy their newest Bentley. I’ve been fortunate … Read more
While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled upon an article that made a point that some people are missing. Sure consumers and marketers hate the new maps, but the problems that have been occurring with Apple’s new location … Read more
Perhaps you’ve seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so you needed to purchase a scanning software to remove the ³virus² when the real virus was the scheme of the deceptive marketers trying to scare consumers into purchasing their bogus scanning … Read more
Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve Media, which does captcha-based advertising solutions, claims that Bots are basically ruling the advertising world and causing havoc in CPC based campaigns. Solve claims that $1.5B worth of traffic is nothing … Read more
PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve heard the rumors, seen the posts – now we actually find out the skinny about what they are really doing, what direction their company is going. Erin talks extensively about their … Read more
The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for Yahoo. Well, mixed in with the news of Marissa’s new baby boy, it was recently reported that this turning point may be starting to take shape. It has come in the … Read more
My name is James Carner and I’m the founder of Quickie Marketing, a list hygiene company. We remove spam traps, complainers, bounces, litigators and all perceivable threats from email marketing lists. Every day, we receive screamers/complainers and spam traps from our partners which we then study, interpret and use this data for our list hygiene … Read more
Performance Marketing Association Director Rebecca Madigan speaks with Murray Newlands about the Performance Marketing Association (PMA), and the goals of the PMA. According to her, over 76,000 affiliates have had their businesses destroyed by new legislation that hasbeen passed in various states. Great interview with a leader in our industry, and how to get involved … Read more
How much time have you spent Facebooking today? Twittering? Texting? Answering personal e-mail? If your social media habits mimic those of most Americans, you’ve probably spent a solid chunk of time catching up with mom, setting weekend plans, and perusing your high school soul mate’s Facebook page. In fact, the Mobile Mindset Study, conducted by … Read more
It’s a known fact that real success comes easy to those who happen to be an authority. Getting more leads, sales and growing your online business boils down how comfortable people are calling you an “expert”. Because that’s when they trust you with their money. By making your website an authority, you will be able … Read more
When it comes to social networks and how much people tend to engage with them, the two top names that come to mind are Facebook and Twitter. People spend a lot of time on things like Pinterest and Instagram, but everyone knows Facebook and Twitter as the fan favorites on the web, mainly because these … Read more