Wednesday, January 15, 2025
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Marketing Madness

For-Profit College Lead Generators Become Target

Late last month U.S. Senators Dick Durbin (D-IL), Tom Harkin (D-IA), Frank Lautenberg (D-NJ) and Barbara Boxer (D-CA) sent in a letter to Federal...
Amanda Lee -
Marketing Madness

New Weird Facebook Buttons Arrive

Facebook seems to come up as a main topic in many of the articles that are written by countless marketing news websites, but that...
Pesach Lattin -
Marketing Madness

LinkedIn Offering for Free What Marketers Pay for on Facebook

If you closely follow the happenings in social media, then you have probably heard about the redesign of company pages on LinkedIn. They were...
Pesach Lattin -
Marketing Madness

Mobile Bounce Rates Up While Traffic Grows

With mobile marketing being such a hot commodity these days, I find that it is quite important to know just how much growth or...
Pesach Lattin -
Leaders

How I Did $150 Million in Affiliate Marketing with Scott Rewick

(Note, this is a humorous outtake spoof of the real interview here) Scott Rewick is a legend in the affiliate marketing industry. He is...
Murray Newlands -
Leaders

Killing Indian Traffic with Ricky Ahuja

Ricky Ahuja is the President of Affiliate Venture Group, named this year as one of the top three CPA affiliate networks . He talks...
Murray Newlands -
Marketing Madness

Google Android Still King, For Now

Since the release of the iPhone 5 and iOS 6, I have been patiently waiting to find out some new results on the status...
Pesach Lattin -
Specials

Why RTB Media Buying Works

Sean Berman of  engage:BDR talks with Murray Newlands about how engage:BDR buys inventory and helps publishers monetize their traffic, while at the same time...
Murray Newlands -
Specials

Cheap Affiliate Management Does Not Work

More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason:...
Robert Glazer -
Marketing Madness

Google Display Network: New LightBox Ads; Engagement is Up

One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now,...
Pesach Lattin -
Specials

Response Based Targeting Works for Marketers

In a down economy, marketing budgets suddenly become extremely expendable. Typically, they make a company’s list of “Top 5 Areas to Slash and Burn.”...
Andrew Bishop -
Specials

Not Matter How Small You Got Game

There is a lot of talk in our industry about who is making the most money, who is the biggest "baller" and other crap...
Pesach Lattin -
Marketing Madness

Apple’s Damaging their Location-Based Marketing?

While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled...
Pesach Lattin -
Marketing Madness

Spyware Marketer Fined $163M by FTC

Perhaps you've seen it before, those pesky, uninvited websites and programs that have popped up onto your computer insisting that you had malware and viruses, so...
Amanda Lee -
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Marketing Madness

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Lawyers Run The World

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A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...
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