Wednesday, January 15, 2025
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Specials

Marketing Madness

Acquinity Shutting Down Email Submit Offers

Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit...
Pesach Lattin -
Specials

Mobile Marketing’s Dirty Hidden Secret

Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m...
Pesach Lattin -
Specials

SEO Needs to Die

Despite what you’ve heard over the course of numerous Google updates, SEO isn’t dead – not even close.  That’s not to say someone doesn’t...
Jeff Ferguson -
Lawyers Run The World

FTC Gives HP a Pass for Endorsement Guideline Violations

Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift...
Richard B. Newman -
Marketing Madness

SMBs Starting to Use Digital Channels

Small and medium businesses have always had a different way of marketing than the country’s larger businesses have, simply because of the huge differences...
Pesach Lattin -
Marketing Madness

iOS highest eCPM in Mobile Space

Change is something that all marketers are familiar with. The state of certain marketing platforms, tactics, and results are constantly changing, so it is...
Pesach Lattin -
Marketing Madness

Twitter Testing Star and Like, But Why?

There was something that I noticed that I decided to read up on recently, and that is Twitter’s testing of these new “Like” and...
Pesach Lattin -
Marketing Madness

Pinterest Now Top 50 Website

In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure,...
Pesach Lattin -
Leaders

Clickless Tracking Will Change the Industry

According to Greg Shepard of AffiliateTraction, “Clickless” tracking is must technology that will allow affiliate marketing to grow into social media in new ways....
Murray Newlands -
Leaders

Spy On Affiliate Campaigns, Save Thousands of Dollars

WhatRunWhere founder Max Teitelbaum sits down with Murray Newlands to talk about their must-have tool. WhatRunsWhere is probably one of the top tools to...
Murray Newlands -
Marketing Madness

B2B Content Marketing Grows

Today, the Content Marketing Institute, a company that teaches marketers about effective use of media channels among other things, released some results from a...
Pesach Lattin -
Marketing Madness

Facebook Engagement Up 896%

As is easy to see from yesterday’s Q3 Facebook financial report that was quickly mentioned all around the web, the company has been doing...
Pesach Lattin -
Marketing Madness

Smiley Media Shutting Down

Smiley Media, once one of the top lead generating companies in the industry, has announced via a mass email that they are leaving the...
Pesach Lattin -
Marketing Madness

FTC to go after Google? Reports Say Yes

According to sources within the FTC and public reports, Google may soon become a target of the FTC. Obviously Google is always a target...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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