These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot. That is to say, you probably will not be doing quite as well as others, since mobile is quickly shaping up to be a leading platform for advertising. Soon, spending on … Read more
The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new service for the mobile payment revolution. On Wednesday, August 15th, a number of retailers including Wal-Mart, Target, Best Buy Co, 7-Eleven, Sears Holdings and Shell Oil Products US announced that they … Read more
ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the company uses to optimize the performance of ad campaigns that run on gaming sites worldwide. With the help of Infobright’s high performing analytic … Read more
It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People use the network to share moments and stories in their lives with their friends and family, but their claim to fame is that it is done entirely through images that can … Read more
A trend that has been seen quite frequently in recent months is the use of brands’ mobile technology by everyday consumers while they are physically in the stores of these brands. They do this usually for deals and promotions that are being offered by the brands, or to do a bit more research on the … Read more
I made my first article to be about networks, I saw that as vital for an affiliate. It’s who you are working with and who you trust. It delivered a fair point, don’t look at metrics, look at the end total money in your pocket. Don’t get “too nerd” and lose yourself in the fuzz. You can’t … Read more
Options – Do you have options. If you are an affiliate, you do have options. What does that mean for You? – It means Power. Yes, your position is now Powerful. So what are these options I’m talking about and why would a middle man like you have any power. You have options for networks, you have options … Read more
Wikipedia defines news.admin.net-abuse.email, NANAE, as a Usenet newsgroup devoted to the discussion of the abuse of email systems, specifically through spam and similar attacks. According to a timeline compiled by Keith Lynch, NANAE was the first widely available electronic forum for discussing spam. The group was officially proposed by Tim Skirvin in 1996 alongside a … Read more
Facebook has the huge user base and constant traffic that marketers love to see when putting their faith into a social media network. Trusting Facebook with social presence and advertising so far has been easy for marketers, since they usually see decent user engagement levels. However, there has apparently been some problems that marketers have … Read more
Kind of a combination of two marketing tactics, video sharing can be an extremely important part of any digital marketers entire campaign. Video ads have grown in popularity and effectiveness greatly since they started actually being used, and social media marketing is today’s big ticket marketing method. So, if you sort of mush the two … Read more
According to a survey done by Performance Marketing Insider it seems that marketers are overwhelmingly going to vote for Mitt Romney for President. The survey, in which over 300 marketers responded, shows a significant lead for Romney at 53% vs. 29.3% for Barack Obama. This survey was targeted mainly to professionals within the industry via … Read more
Despite this week ad:tech officials telling people that they were planning to go on with the show, insiders have told PMI that they are considering canceling the show. Several sponsors personally called me, telling me that they have already asked for refunds on their sponsorships – plus more than a few exhibitors saying there are … Read more
Would you ever choose to put your most important business decisions in the hands of your direct competition? The clear answer should be a resounding no, but unfortunately this is exactly what a staggering number of affiliates do every single day when they choose to work with an Affiliate Network that competes with their own … Read more
Another interesting infographic was released today, revealing just how powerful Google has become in the digital marketing realm of the web. The information in the graphic comes from WordStream, a search marketing software provider. It tells us that Google is currently making more than $100 million with search advertising each and every day. As we … Read more