Wednesday, January 15, 2025
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Marketing Madness

Pandora’s Changes Show What is Soon to Come?

A huge chunk of new things happening in digital marketing these days are occurring in the mobile world, as many opinions point toward the...
Pesach Lattin -
Specials

POF Creates Conversion Exclusions

POF is now offering the ability to EXCLUDE people who have already converted on YOUR CAMPAIGN! In other words, you will not continue to spend $ on people who...
Ben Louie -
Lawyers Run The World

Do Your “Standard” Industry Contracts Protect Your Best Interests?

Even the very best business law attorney may not be able to assist a company to enforce a poorly drafted agreement. The litmus test for...
Richard B. Newman -
Marketing Madness

CPALEAD Grows Revenue Through Mobile

We’re pleased to announce that we have completed a new mobile version of the Content Locker and a new mobile version of our dashboard...
Press Release -
Marketing Madness

Google Redesign Hits the Desktop Web

Even though people have for a while said that search marketing is on the road to its end, it is not going anywhere. Marketers...
Pesach Lattin -
Marketing Madness

Half of Mobile Users Share Ads?

There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have...
Pesach Lattin -
Specials

Affiliate Marketing’s Dirty Secret

I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true....
Pesach Lattin -
Specials

Obama’s Social Networking: What to Learn?

Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on...
Pesach Lattin -
Specials

Driving Miss Data

Data collection and analysis permeates your life every day. From plugging your daily food intake into your fitness app, to the number of Facebook...
Lance Hemenway -
Marketing Madness

Local Mobile Ad Spend to Reach $5.8 Billion by 2016

These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot....
Pesach Lattin -
Specials

Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...
Chris Johnson -
Marketing Madness

Ad4Game Deploys Infobright for Metrics

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support...
Pesach Lattin -
Marketing Madness

Instagram Moves to Web Profiles

It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People...
Pesach Lattin -
Specials

Mobile In-Store Tools’ Functionality Makes All the Difference

A trend that has been seen quite frequently in recent months is the use of brands’ mobile technology by everyday consumers while they are...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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