The importance of social networking in marketing today is outstanding, and most marketers have already invested a lot of time and some money into their social efforts. Social marketing is constantly growing and becoming a stronger way to get the word out to the world. Companies like Facebook and Twitter have made numerous innovations in … Read more
For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its users. On Monday of last week, the company made changes to its privacy policy that would allow for it to share information with its new partner, or rather owner, Facebook. There … Read more
In light of recent tragic events and those that occurred throughout the course of the year, I thought this to be a good time to stop and reflect on what I’ve learned and re-enforced over the past twelve months. Assuming you read this post, I would love for you to share some of what you’ve learned this year. We’re … Read more
With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news regarding mobile lately, purely because of its incredible popularity among marketers today. In order to get a better idea of just where mobile marketing will be taking the advertising world in … Read more
Typical conversion rates of 1% or 2% are only great for people with low standards. Highly successful and effective email marketing campaigns should be able to reach conversion rates of at least 5%, if not higher, whether in email sales rates or email click-through rates. Masters can even reach double digit conversion rates in their … Read more
With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving. Inside Facebook is reporting the results from recent research done by the company, and it shows that Facebook interaction is up and return on ad spend has increased. For Facebook marketers, … Read more
It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile, instead of on or the other. The growth of mobile is consistently proving to be a strong force, and the future of marketing seems more and more clear each day. That … Read more
It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned by Facebook, will no longer allow users to share beautifully edited and filtered photos on Twitter, the ever-famous micro blogging network will now be updating their photo options. Twitter has now … Read more
Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use them despite their extensive digital advertising efforts. It seems, however, that marketers are still putting most of their time and effort into TV when it comes to video advertising. Digital video … Read more
There are plenty of good ways for brands today to engage internet users and try to get them to become customers of the brand. Advertising and marketing efforts on the web are at a high point and have been throughout 2012. There are other marketing techniques that brands can take to get customers though, that … Read more
There has been a lot of questioning about who is really the King in the battle between Apple and Android as of right now. Both companies have been given the title this year, but how can we be sure which one is really on top. To add a new piece to the puzzle that everyone … Read more
In order to create a better marketing experience back in April 2010, Twitter released the first version of Promoted Tweets within their search function, as sort of a way to test them out. Since then, even though Promoted Tweets do not function primarily in the search function of Twitter, the search function itself has become … Read more
Epic (fka Azoogle aka TrafficMarketplace aka Kinetic Social) is the gift that keeps on giving for some of the most interesting, albeit somewhat depressing news. If you haven’t been following the story, Epic Media Group, despite months of claiming financial stability, left all of its publisher hung out to dry without paying them, while at … Read more
Los Angeles—December 11, 2012– Engage:BDR, a leading digital advertising and marketing agency, announced today a partnership with ad management system Jetpack. Engage: BDR will be the first to provide Jetpack’s technology exclusively to direct response advertisers. The direct marketing industry will utilize the ability to create high performing ad units, maximizing ad buys and revenue … Read more