Like all other social media platforms, Twitter started out as just another online time suck with the curious draw of forcing people to “conversate” in 140 characters or less. Oh, and the hashtag thing was cute, too. Remember #Winning? And then, something changed. Smart people, those entrepreneurial types, realized the marketing power that those 140 … Read more
What seems to be becoming a huge issue in display advertising are accidental clicks. They throw off any form of analytics behind display marketing, and can bring projected results way down. The problem is especially prominent in mobile display advertising. With a smaller screen and touch screens that still are not immune to a bit … Read more
Fixing little issues that marketers find in their social campaigns seems to be Facebook’s forte. Constantly we find Facebook making these tiny little tweaks and slight alterations to their marketing tools, alongside the larger changes. However, there should be no mistake in understanding that these slight changes and tweaks are incredibly important. They make all … Read more
Although it is not quite at the stature of Facebook, and is not considered as cool or hip as other social media sites, LinkedIn has done some great things as far as contributing to the ever growing dependency on social media in daily life. That is because alongside having a thriving social live out of … Read more
Well, January 15th has come and gone, and Facebook has revealed the very announcement that they have had people waiting in eager anticipation to hear about. Unfortunately for many, Facebook did not announce their new line of mobile devices, which is not much of a surprise considering Mark Zuckerberg continues to deny the idea of … Read more
It seems that while marketers go about their daily endeavors, they are constantly waiting for Facebook’s next huge announcement of some new feature or mobile innovation. Facebook’s huge announcements happen often, and they usually involve something that marketers can get extremely excited about. However, we may be in for an announcement from Facebook unlike any … Read more
Murray Newlands interviews the newly minted CEO of MediaWhiz, Hakan Lindskog who is known mainly for his former role as the CEO of Neverblue – before they were acquired by GlobalWide Media. He talks about the future of MediaWhiz after the Matomy acquisition and where as a company they are focusing. With the acquisitions of some of … Read more
Ezepo, an innovative solution for email suppression compliance is excited to announce that Rapid Response Marketing, LLC, a leader in the lead generation industry for more than 14 years is utilizing Ezepo as their new suppression compliance solution. The switch to Ezepo by Rapid Response Marketing marks a pivotal choice towards choosing compliance software that … Read more
Impact Radius Partners with CPA Detective to Offer Next Generation Fraud Detection Technology Advertisers, agencies, and online retailers can now obtain a snapshot of their online click, lead, or sale quality and proactively manage the risks associated with their media buys. The partnership will allow Impact Radius clients to leverage CPA Detective’s powerful fraud detection … Read more
Social marketing has, since its beginnings, been integrated with most forms of digital marketing that is currently used. Included in this integration is video marketing, as the sharing of videos has become a crucial aspect in gaining views and ultimately site traffic or purchases. The social act of sharing is usually not in the hands … Read more
Josh Wexelbaum of Kingside talks with Murray Newlands about both his white labeled mobile products, but more importantly why Affiliate Marketing is harder and harder, and the “crunch is on.” According to him, affiliates need to think outside the box and look at selling their knowledge as a service. Through his white-labeled mobile products, there … Read more
As if anyone needs assurance that mobile is hitting hard and becoming an enormous asset in the marketing world, Facebook’s most recent numbers prove that fact to be absolutely true. Facebook’s mobile app has been the talk of the town recently, and a constant increase in the performance of this mobile platform is expected by … Read more
Murray Newlands of PMI-TV interviews Brittany Gratton & Paul Mazzapica of Clickbooth CPC, one of the fastest growing CPC networks in the industry and a great source for advertisers and media buyers. Media buyers are finding that unlike some other 2nd tier networks, Clickbooth CPC are working with top sites – on a real time … Read more
TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This acquisition follows Matomy’s 2011 investment in Adperio and is part of the company’s expansion strategy in the United States. Investment bank Q Advisors managed the transaction. With this acquisition Matomy becomes … Read more