No matter how popular or successful mobile becomes, search advertising will always exist and there will always be marketers that rely on it to create results. Paid search efforts are still strong today, even though according to a new study whose results were reported by Online Media Daily, the results are not really at their … Read more
It often proves true that small and medium sized businesses have the hardest time reaching their customers, especially with their individual customer bases being much smaller than those of the world’s big businesses. For SMBs, some of the more popular advertising solutions that can be found on the web might not bring quite as much … Read more
I’m almost thinking that we should have a “strange news category” about networks that can’t pay their publishers and affiliates. Obviously Epic Media Group would be the main topic of that category, but it seems that SnapVertise wants to see if they can win the award. The Canadian company, seemingly based out of Toronto, but … Read more
Murray chased down John Chow at Affiliate Summit, and found out that he’s looking not only for sponsors, but has taken up an interesting habit. While not necessarily our best interview, and done after a night of partying way too hard with the camera man, it’s definitely worth your time to watch several times and perhaps post … Read more
Chris Tradgett of Linkdex talks about how their publisher discovery program finds the top publishers in the industry, and where exactly they are running their offers and what they are running. This program should be highly effective in helping companies find great publishers in the affiliate space.
Just as it happens every new year, all the biggest names on the web are showing off their own accomplishments from 2012, assuring online marketers of things to come for 2013. Now, the company that everyone pays the closest attention to, Google has released its revenue numbers from the fourth quarter and from the entire … Read more
Facebook has done a lot for its marketing customers; that fact cannot be denied by anyone really, especially those marketers who are actually using Facebook as their main platform for advertising. The social media company has many ways of helping advertisers, most of them being in the field of presenting new marketing tools and opportunities. … Read more
Murray has an exclusive interview with Jeremy Schoemaker aka Shoemoney at the affiliate ball about how he always beats John Chow– but more importantly, what he’s seen at Affiliate Summit, and how the industry has changed since he started. Interesting insight into the industry and how companies have “moved on” and what parts of the … Read more
On appeal from the United States District Court for the Middle District of Florida, the United States Court of Appeals for the Eleventh Circuit recently affirmed an award of damages to the Federal Trade Commission (“FTC”) for appellants’ (“Defendants”) deceptive marketing practices. The ruling is particularly interesting in that the Eleventh Circuit rejected Defendants’ argument that … Read more
As far as reports go, what we hope for is predictions, educated forecasts, and even slight insights regarding things to come. Reports like these ones help marketers to prepare for future downfalls or revenue boosts, and get excited about the things that will improve their advertising campaigns. Most reports have a strong focus on things … Read more
Ted Dhanik, the CEO and genius behind EngageBDR spoke briefly with Murray about the Skin Care vertical and how it’s growing very fast. He talked with us briefly on how they are doing an amazing case study on this vertical with a major client. According to him, they are providing new premium inventory that is … Read more
It seems that before Facebook acquired Instagram and invited the network to join forces with the world’s most popular social network, marketers did not show much interest in the image sharing network that has had everyone talking since it was created. It did not seem that there was much for marketers to do with Instagram, … Read more
When Facebook came into the world, Google immediately saw how popular it was to become. The competition between Facebook and Google in the marketing world did not take long to surface, and from that competition came Google+, Google’s venture into the social media world. Now, it is an obvious fact that Google+ is in no … Read more
Bill Intrater of Adknowledge speaks with Murray a bit about how Adknowledge is working with more and more elite publisher and sending some of the top publishers on trips around the US and now internationally. The purpose is to work with the best long-term publishers, find out what they are looking for, what to expect … Read more
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