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Marketing Madness

BrightRoll Inc. vs. YouTube Top Video Ads

When people think video they think YouTube, and since Google attained YouTube as a web property of its own, it has gained a spot...
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Marketing Madness

YouTube to Test Paid Subscriptions

There are plenty of places for marketers to look when they present interest in starting a video marketing campaign, but most commonly we see...
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Marketing Madness

Google+ Doing Better than Thought?

In the realm of social media that is rapidly expanding across the World Wide Web, there is one thing that everyone thinks that they...
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Marketing Madness

Yahoo’s Revenues Increase

Year after year, Yahoo has not left marketers with much news for excitement, and revenues from the company have not really been as impressive...
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Leaders

Murray Newlands Drinks and Flies

Ever wonder what Murray Newlands does for fun? Well, when in Vegas he was at the Total Marketing Systems party, which consisted of drinking...
Murray Newlands -
Leaders

Exclusive Offers is How to Work CPA

Sean Wagner of Infinite Traffic makes it clear in this interview on PMI-TV that exclusive offers are where it's at. While it's not that...
Murray Newlands -
Marketing Madness

Facebook Helps Bring in the Likes With New Page Recommendations Bar

A new post from Inside Facebook shows yet another change to Facebook’s Pages platform that marketers can use to their advantage. The new module...
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Leaders

Networks Need to Be 100% Transparent

Scott Yamano, the CEO of Dedictated Media and CPADNA talks briefly with Murray Newlands at Affiliate Summit West 2013 about their CPA network, and...
Murray Newlands -
Leaders

Who is Shawn Collins Really?

Murray Newlands catches up with several industry leaders at Affiliate Summit West and exposes the "real" Shawn Collins. Who exactly is he, what secrets...
Murray Newlands -
Marketing Madness

Bad News: B2B Sees Drop in Paid Search for 2012

No matter how popular or successful mobile becomes, search advertising will always exist and there will always be marketers that rely on it to...
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Marketing Madness

SMBs Rely on Local Digital Ads for the Year Ahead

It often proves true that small and medium sized businesses have the hardest time reaching their customers, especially with their individual customer bases being...
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Marketing Madness

SnapVertise Dead But Wants More Traffic Still?

I’m almost thinking that we should have a “strange news category” about networks that can’t pay their publishers and affiliates. Obviously Epic Media Group...
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Leaders

John Chow Needs Money and Smokes Stuff

Murray chased down John Chow at Affiliate Summit, and found out that he's looking not only for sponsors, but has taken up an interesting...
Murray Newlands -
Leaders

Where are the Top Affiliate Publishers?

Chris Tradgett of Linkdex talks about how their publisher discovery program finds the top publishers in the industry, and where exactly they are running...
Murray Newlands -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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