On March 4th, 2013, in the matter of Bank v. American Home Shield Corp., the U.S. District Court for the Eastern District of New York ruled that California’s law barring commercial email advertisements that contain materially deceptive subject lines applies to parties who advertise in the emails, not just those who send them. In addressing … Read more
By now, all websites that fall under the social media category have caught up with the demand for social media marketing. All of these social networks have in some way catered to the needs of marketers in response to the recent boom in social marketing. Some of the most impressive social marketing thus far has … Read more
On and off in the span of 2006 to 2009, Facebook redesigned their webpage what seemed like way too many times. In fact, back in that time, if you were to ask any Facebook user what their major issues were with the social site, they would tell you that they hate the constant change that … Read more
We just pulled this interesting third party complaint from Reach Media which should interest a lot of people. This complaint is part of a class action lawsuit that was brought against Reach Media, based on an affiliate’s actions that may have violated consumer protection laws in the State of California. While that lawsuit didn’t get … Read more
Ted Dhanik, one of the leading experts on display media, talks specifically about the problems with media buying and why performance marketers and affiliates are failing almost all the time. He talks about the “impression curve” and how most media buyers are focusing on low CPMs with almost no results. Basically, most media buys will … Read more
There are some huge changes going on in the EDU marketing sector, and in this interview Murray sits down with Jay Weintraub of LeadsCon about why everyone needs to attend this conference. According to him, this will be a historic event where a lot of focus will be given to compliance and regulatory actions that … Read more
It started off as a simple contest. Our top five highest earning and top five fastest growing publishers were asked to pack their bags, grab their significant other, and join us in beautiful Grand Cayman for an all-expenses paid week long trip to paradise. It turned out to be a fantastic adventure! The all-inclusive “Reef … Read more
Something that a lot of small businesses, especially restaurants, have a problem with is managing a reputation on the web. Since most consumers these days are on the web, small businesses depend heavily on the way that things written about them on the web make them seem. Other than social media sites, one of the … Read more
Consumers are spending more time than ever on the web these days, and one of the main reasons they use the internet today is for listening to music. In the music world, commercial success can no longer be measured by the number of albums sold in a career. Musicians measure their success now in online … Read more
Browsing the Facebook News Feed is all well and good, but there is only a certain level of excitement that comes from doing so. Because of this, a long time ago game developers came up with the idea of making a new type of game; the social game. Social games provided more for the everyday … Read more
When Facebook actually began being considered a viable advertising source, there was a lot of speculation and criticism being thrown at the company. It may be a direct result of this criticism that Facebook takes such huge strides in the way of helping its marketers in any way that it can. Of course, there are … Read more
Not sure anyone still works with Superior Affiliate Management aka Ecommerce Merchants, or even if they are even in business anymore., but there is some bad news for the owners and employees of the company by way of the FTC. According to the FTC, they have gone after Cresta Pillsbury, Jan-Paul Diaz, Joshua Brewser and Daniel Stanitski … Read more
Murray Newlands had a bit of time in between beers at the Denver Affiliate Meetup, run by SmarterChaos, to speak to Matt Frary, the owner. He talks about how SmarterChaos focuses on Custom Acquisition through new methods. He talks about their newest client, Ellie, a site focused on fashion needs of the active woman — how they … Read more
Many have speculated that ad dollars would be shifting primarily toward mobile in the coming year, and for years after that. Focusing mostly on this, there are some out there who have neglected to consider how much growth social media still has in its near future. However, those out there who still have social media … Read more
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