LeadsCon just ended a minute ago as I am writing this having left the hall, and all I can say is “Wow!” The convention, the biggest ever by far, according to about everyone, was perhaps… LeadsCon Rocks Las Vegas to Tune of $200M
Google is now taking steps to ensure that advertisements meant for mobile devices will be seen, without anything getting in between the mobile user and the marketing content. However, there is reason to believe that… Bad Reactions When Google Removes Ad Blocking Apps
You’ve probably read dozens of articles in the past year forecasting the growth of mobile. There is a lot of hype and buzz around mobile, with good reason – this year, mobile search is predicted… The Elephant in the Pocket – Pay Per Call
SARASOTA, Florida (March 7, 2013) – Leading performance-based marketing network, Clickbooth, congratulates President and Manager, Erin Cigich, who has been selected as a Glass Ceiling Award winner by the Florida Diversity Council. Erin, along with… Erin Cigich of Clickbooth wins Award
Two LeadsCouncil 2013 ‘Most Innovative Company’ LEADER Award Winners partner to provide most comprehensive solution for restoring integrity (and ROI) in the lead generation market. CPA Detective will be the first lead fraud detection application integrated… Eradicating LeadGen Fraud, Increasing Lead Quality: We’re On It
Proven through the constant attempts at bringing in more Likes for Pages, which can go as far as paying for fake likes just to bring the number up; Facebook marketers see their Pages’ fan counts… Facebook Getting Rid of Unlike?
Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years. After receiving substantial written feedback and in response to the increasing use of both social media-based marketing… Important: FTC Updates Advertising Disclosure Guidelines
There are many conceivable ways to avoid a federal or state regulator’s spotlight. What is somewhat confounding is that so many seem utterly disinterested in employing any of them. Deliberate compliance-monitoring is one way to… Worried About the FTC? Feds and State Regulators in High Gear
The first high-level Performance Marketing Summit of sorts, “Performance Marketing Insights” was launched this week, and from all the attendees feedback, it was a huge success. While it was limited to only a few hundred… Performance Marketing Insights NYC Huge Success
Dan Cohen of TradeDoubler talks with Murray about their Zoo Project. The Zoo Project supports aspiring entrepreneurs to transform their business ideas into reality. With hands-on mentoring from TradeDoubler’s experts, the fundamental goal is to… I Will Help Your Affiliate Business Get Started
San Diego – Giving advertisers and agencies the ability to track competitors’ use of in-app advertising for the first time, WhatRunsWhere (www.whatrunswhere.com), the service that already enables tracking of online and mobile ad campaigns, today launched… WhatRunsWhere Launches First In-App Ad Tracking Service
Recently, Facebook gave Facebook users and Facebook marketers something to wonder about, announcing their new big News Feed redesign. For some time this redesign has had the social media world buzzing, but other marketers really… YouTube OneChannel: A Better Look and More Options for Users
When it comes to advertising through the use of text messages, things can go either very smoothly or they can get very aggravating. There are many mobile advertisers that opt to use text messaging as… FTC Text Message Spammer Summary
Sean McCormick talks about its Imagine Platform which has been created specifically to generate high quality leads for the EDU space. What is unique about the platform is that it is a full service platform… Next Generation EDU Lead Generation with Sean McCormick