LeadsCon just ended a minute ago as I am writing this having left the hall, and all I can say is “Wow!” The convention, the biggest ever by far, according to about everyone, was perhaps the best collection of the top people in online lead generation ever collected. Ever single exhibitor told me the same … Read more
Google is now taking steps to ensure that advertisements meant for mobile devices will be seen, without anything getting in between the mobile user and the marketing content. However, there is reason to believe that in doing so, Google has shown the world a glimpse of its priority list. In this list, it may begin … Read more
You’ve probably read dozens of articles in the past year forecasting the growth of mobile. There is a lot of hype and buzz around mobile, with good reason – this year, mobile search is predicted to surpass desktop search for the first time ever. The question is are you capitalizing on the growth of mobile? … Read more
SARASOTA, Florida (March 7, 2013) – Leading performance-based marketing network, Clickbooth, congratulates President and Manager, Erin Cigich, who has been selected as a Glass Ceiling Award winner by the Florida Diversity Council. Erin, along with the 12 other female executives, was formally recognized for her excellence in leadership during an award ceremony at the 3rd … Read more
Two LeadsCouncil 2013 ‘Most Innovative Company’ LEADER Award Winners partner to provide most comprehensive solution for restoring integrity (and ROI) in the lead generation market. CPA Detective will be the first lead fraud detection application integrated into the LeadiD Marketplace, a single platform for best-in-class marketing solutions. This partnership comes in the wake of both companies’ … Read more
Proven through the constant attempts at bringing in more Likes for Pages, which can go as far as paying for fake likes just to bring the number up; Facebook marketers see their Pages’ fan counts as a very important measure of their Facebook campaigns’ success. There have been many features added to Facebook’s list of … Read more
Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years. After receiving substantial written feedback and in response to the increasing use of both social media-based marketing and smartphones with smaller screens, the Commission has now issued updated guidelines entitled .Com Disclosures: How to Make Effective Disclosures in … Read more
There are many conceivable ways to avoid a federal or state regulator’s spotlight. What is somewhat confounding is that so many seem utterly disinterested in employing any of them. Deliberate compliance-monitoring is one way to avoid undesired attention from regulators. Actually, it is THE way. Each word in your creative content, in context, and the … Read more
The first high-level Performance Marketing Summit of sorts, “Performance Marketing Insights” was launched this week, and from all the attendees feedback, it was a huge success. While it was limited to only a few hundred people on purpose, it managed to bring all the “who’s who” of the performance marketing industry and focus completely on … Read more
Dan Cohen of TradeDoubler talks with Murray about their Zoo Project. The Zoo Project supports aspiring entrepreneurs to transform their business ideas into reality. With hands-on mentoring from TradeDoubler’s experts, the fundamental goal is to develop the needs of entrepreneurs in the start-up phase. In addition to a solid infrastructure, marketing reach and business development … Read more
San Diego – Giving advertisers and agencies the ability to track competitors’ use of in-app advertising for the first time, WhatRunsWhere (www.whatrunswhere.com), the service that already enables tracking of online and mobile ad campaigns, today launched a data gathering tool for the Android platform. Using WhatRunsWhere’s new in-app capability, advertisers can now collect data from more … Read more
Recently, Facebook gave Facebook users and Facebook marketers something to wonder about, announcing their new big News Feed redesign. For some time this redesign has had the social media world buzzing, but other marketers really could not care less about it. Now, video marketers have a similar announcement that they should pay attention to. This … Read more
When it comes to advertising through the use of text messages, things can go either very smoothly or they can get very aggravating. There are many mobile advertisers that opt to use text messaging as an advertising platform that know how to do so effectively. However, there are also those infamous and seemingly constant spam … Read more
Sean McCormick talks about its Imagine Platform which has been created specifically to generate high quality leads for the EDU space. What is unique about the platform is that it is a full service platform that does everything the hygiene process to the delivery and filtering processing. This means that advertisers will get the leads … Read more