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Marketing Madness

Facebook Getting Rid of Unlike?

Proven through the constant attempts at bringing in more Likes for Pages, which can go as far as paying for fake likes just to...
Pesach Lattin -
Lawyers Run The World

Important: FTC Updates Advertising Disclosure Guidelines

Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years.  After receiving substantial written feedback and...
Richard B. Newman -
Lawyers Run The World

Worried About the FTC? Feds and State Regulators in High Gear

There are many conceivable ways to avoid a federal or state regulator's spotlight.  What is somewhat confounding is that so many seem utterly disinterested...
Richard B. Newman -
Leaders

Performance Marketing Insights NYC Huge Success

The first high-level Performance Marketing Summit of sorts, “Performance Marketing Insights” was launched this week, and from all the attendees feedback, it was a...
Murray Newlands -
Marketing Madness

I Will Help Your Affiliate Business Get Started

Dan Cohen of TradeDoubler talks with Murray about their Zoo Project. The Zoo Project supports aspiring entrepreneurs to transform their business ideas into reality....
Murray Newlands -
Marketing Madness

WhatRunsWhere Launches First In-App Ad Tracking Service

 San Diego – Giving advertisers and agencies the ability to track competitors’ use of in-app advertising for the first time, WhatRunsWhere (www.whatrunswhere.com), the service that...
Press Release -
Marketing Madness

YouTube OneChannel: A Better Look and More Options for Users

Recently, Facebook gave Facebook users and Facebook marketers something to wonder about, announcing their new big News Feed redesign. For some time this redesign...
Pesach Lattin -
Marketing Madness

FTC Text Message Spammer Summary

When it comes to advertising through the use of text messages, things can go either very smoothly or they can get very aggravating. There...
Pesach Lattin -
Leaders

Next Generation EDU Lead Generation with Sean McCormick

Sean McCormick talks about its Imagine Platform which has been created specifically to generate high quality leads for the EDU space. What is unique...
Murray Newlands -
Lawyers Run The World

Bad News: Advertisers Liable Under California’s Anti-Commercial-Spam Law

On March 4th, 2013, in the matter of Bank v. American Home Shield Corp., the U.S. District Court for the Eastern District of New...
Richard B. Newman -
Marketing Madness

Tumblr Bringing Ads to Mobile App

By now, all websites that fall under the social media category have caught up with the demand for social media marketing. All of these...
Pesach Lattin -
Marketing Madness

Facebook New Redesign Again?

On and off in the span of 2006 to 2009, Facebook redesigned their webpage what seemed like way too many times. In fact, back...
Pesach Lattin -
Marketing Madness

Ryan Lenahan Sued for Libel and Bad Business

We just pulled this interesting third party complaint from Reach Media which should interest a lot of people.  This complaint is part of a...
Pesach Lattin -
Leaders

Ted Dhanik: Why Display Media Buying is a Complete Failure

Ted Dhanik, one of the leading experts on display media, talks specifically about the problems with media buying and why performance marketers and affiliates...
Murray Newlands -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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