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Marketing Madness

Huge Party At ad:tech on 4.9.13

If you haven’t been to an Affiliate Nation Party by ClickBooth, CPAWAY and MaxBounty yet, you’re missing out! These parties are known for being the...
Pesach Lattin -
Marketing Madness

Is DirectTrack Closing or Just Slowly Dying

It seems that DirectResponse Technology employees were met recently with a huge surprise. Out of nowhere it seems a bunch of HR employees from...
Pesach Lattin -
Marketing Madness

YouTube Takes the Throne for Online Video

Why does everyone rush to YouTube when they are thinking about throwing a few video ads on the web? Well, yes they offer a...
Pesach Lattin -
Marketing Madness

Facebook Charging for Emails: Now Allows People to Spam for Cost

For whatever reason, this came quietly in the middle of the night without Facebook announcing this very strange new feature. Well, it seems that...
Pesach Lattin -
Lawyers Run The World

FTC Gets Tons of Complaints Against Dating Sites

The FTC has been in the news lately in the performance marketing industry, but it turns out there is one industry that is really...
Pesach Lattin -
Marketing Madness

Publishers Going to Prison

Yes, you heard it hear first: Thanks to a certain performance-marketing network, a bunch of publishers are going to prison for their first time. A...
Pesach Lattin -
Marketing Madness

Finally, Hashtags are Coming to #Facebook

Social media marketers can easily see the different advantages offered by each of today’s more popular social networks. Facebook has its extensive reach and...
Pesach Lattin -
Marketing Madness

Yelp is Good, and They Have Proof

When small businesses think of Yelp, they think of reputation management on the web. Furthermore, they often tend to think about all the ways...
Pesach Lattin -
Marketing Madness

7thingsmedia buys stake in platform Fashion Traffic

London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake...
Press Release -
Marketing Madness

LeadsCon Rocks Las Vegas to Tune of $200M

LeadsCon just ended a minute ago as I am writing this having left the hall, and all I can say is “Wow!”  The convention,...
Pesach Lattin -
Marketing Madness

Bad Reactions When Google Removes Ad Blocking Apps

Google is now taking steps to ensure that advertisements meant for mobile devices will be seen, without anything getting in between the mobile user...
Pesach Lattin -
Specials

The Elephant in the Pocket – Pay Per Call

You’ve probably read dozens of articles in the past year forecasting the growth of mobile. There is a lot of hype and buzz around...
Julia Stead -
Marketing Madness

Erin Cigich of Clickbooth wins Award

SARASOTA, Florida (March 7, 2013) – Leading performance-based marketing network, Clickbooth, congratulates President and Manager, Erin Cigich, who has been selected as a Glass...
Press Release -
Marketing Madness

Eradicating LeadGen Fraud, Increasing Lead Quality: We’re On It

Two LeadsCouncil 2013 'Most Innovative Company' LEADER Award Winners partner to provide most comprehensive solution for restoring integrity (and ROI) in the lead generation market. CPA...
Press Release -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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